Paid Social Specialist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Report to the Head of Performance Marketing while collaborating closely with the Paid Search Specialist.

• Take ownership of and expand the paid social program across Meta and various other social platforms.

• Oversee daily Meta paid social operations, including campaign structure, audience targeting, budget management, bidding strategies, placements, and creative rotation on Facebook and Instagram.

• Manage and pace a substantial monthly budget in alignment with CPA and volume goals, including forecasting and making adjustments during the month as needed.

• Conduct ongoing creative testing across different hooks, formats, angles, static versus video content, user-generated content (UGC), and landing page combinations.

• Provide briefs to the creative team and communicate testing objectives and quality standards.

• Handle technical setups, which include pixel implementation, Conversions API, event configuration, catalog management, and audience management.

• Ensure compliance of ads, assets, and landing pages with advertising policies and industry-specific regulatory requirements.

• Manage ad rejections, restrictions, and the appeals process.

• Build and maintain relationships with Meta’s account and support teams, and seek opportunities for beta and alpha access.

• Test, scale, or discontinue activities on platforms like TikTok and Pinterest.

• Develop business cases for new channel investments and execute tests with accurate measurement.

• Responsible for weekly performance reporting, monthly business reviews, and conducting ad hoc deep dives for leadership.

• Analyze comprehensive performance data in GA4 alongside platform metrics and clarify any discrepancies.

• Utilize incrementality testing, geo tests, holdouts, or lift studies to assess the impact of paid social efforts.

• Provide insights into creative, landing pages, and offers, recommending modifications based on data-driven evidence.

⛳️ Requirements

• Extensive, proven hands-on experience with Meta paid social advertising.

• A demonstrated history of managing substantial paid social budgets with direct responsibility for performance outcomes.

• A genuine creative instinct and the capability to translate creative performance insights into actionable tests.

• Comfortable navigating platform reporting, GA4, and understanding discrepancies between the two.

• Proficient with numbers, spreadsheets, forecasting, and identifying anomalies.

• Ability to work autonomously and effectively prioritize tasks.

• Experience with other paid social platforms is desirable.

• Background in an agency or in-house setting within a highly regulated industry such as healthcare, pharma, financial services, gambling, or legal is preferred.

• Working knowledge of German is a plus but not mandatory.

• Familiarity with Conversions API/server-side tracking, Google Tag Manager, and consent mode is desirable.

• Hands-on skills to edit or cut creative content are advantageous.

• Experience with influencer, affiliate, or organic social media as complementary channels is a plus.

🏝️ Benefits

• Certified B Corp status.

• Reasonable adjustments available throughout the recruitment process.