Paid Social Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Facilitate bi-weekly client calls to discuss performance, strategy, priorities, and subsequent steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Cultivate strong relationships with clients to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and promote growth.

• Create, launch, and optimize Meta campaigns targeting lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and various campaign elements.

• Daily performance monitoring and adjustments based on cost-per-appointment and other essential metrics.

• Analyze underperforming campaigns and formulate strategies to enhance results.

• Experiment with audiences, messaging, and creative content to uncover stronger performance opportunities.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Proactively oversee tracking and lead flow to avoid issues impacting client outcomes.

• Report to the Associate Director of Operations while maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, with a strong emphasis on Meta advertising.

• Experience in managing multiple client accounts concurrently and leading client-facing discussions.

• Demonstrated ability to drive campaigns toward specific performance targets while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Marketing experience in the financial services sector.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Proficiency in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling options.

• Performance Bonuses available.