Demand Generation, Field Marketing Manager

This is a fully remote position, open to applicants in Spain, +1 more country.

📋 Description

• Develop and implement comprehensive demand generation campaigns utilizing email, paid media, and content syndication.

• Generate pipeline within targeted verticals and accounts.

• Take charge of tailored in-person Account-Based Marketing (ABM) events, including workshops, roundtables, dinners, and sponsorship activations.

• Work in partnership with the events manager from the conception of the event to its on-site execution.

• Create and manage non-digital ABM strategies such as direct mail, executive gifting, and account-specific materials.

• Collaborate with Account Executives and Solutions Engineers to determine target accounts and curate event guest lists.

• Transform event and field engagement into qualified sales pipeline.

• Oversee event vendors, venues, and budgets from start to finish.

• Establish and maintain campaign and event tracking within HubSpot and Salesforce.

• Provide reports on performance in relation to pipeline and revenue objectives.

• Work closely with the broader marketing team on messaging, content, and creative for campaigns and events.

• Leverage AI tools to enhance the processes of campaign creation, reporting, and event logistics.

• Travel occasionally to assist with on-site event execution.

⛳️ Requirements

• Minimum of 4 years of experience in demand generation, field marketing, or event marketing, preferably within a B2B SaaS company.

• Proven experience in planning and executing small to mid-scale in-person events from start to finish, including workshops, roundtables, and dinners.

• Knowledge of account-based marketing and field/event programs that support an ABM strategy.

• Practical experience with HubSpot and Salesforce, or similar marketing automation and CRM systems.

• Strong project management capabilities with a knack for managing multiple campaigns and events under tight deadlines.

• Outstanding written and verbal communication skills in English; proficiency in Spanish is a plus.

• Ability to work cross-functionally with Sales, Solutions Engineering, and Marketing teams across various time zones.

• Data-oriented mindset with the capability to report on pipeline effects.

• Familiarity with AI tools for operational management of campaigns and events.

• Willingness to travel occasionally, approximately twice a year, for on-site event execution.

🏝️ Benefits

• Annual bonus of up to 10% based on company performance objectives.

• Employee Stock Options Plan.

• Private Medical Insurance.

• Flexible compensation options.

• Education stipend available.

• Remote work stipend provided.

• English language classes offered.

• Chance to contribute to a platform utilized by leading companies globally, making a direct impact on users and clients.