Paid Social Marketing Consultant – Fintech

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take the lead on the daily strategy and implementation of paid social campaigns, primarily on Meta, targeting key products and audiences.

• Achieve substantial volume in alignment with ambitious growth objectives, concentrating on downstream cost per acquisition or cost per funded customer.

• Develop channels from inception to execution while systematically testing, validating, and scaling campaign structures within a 6 to 12 week timeframe.

• Establish expectations and criteria for success prior to launching initiatives and oversee them from start to finish.

• Collaborate with data science and analytics teams to measure incrementality, including geo-based experiments.

• Enhance creative content, targeting strategies, and campaign structures, and lead the creative testing agenda.

• Expand optimization efforts into secondary channels such as YouTube and Trade Desk/OTT programmatic display when applicable.

• Convert performance data into prioritized recommendations for internal stakeholders.

• Work alongside paid search and other paid media teams to ensure alignment of strategy and pacing.

• Successfully navigate creative and compliance review processes while maintaining a swift testing pace.

⛳️ Requirements

• Must be at the Senior Manager level or higher.

• Significant hands-on experience in building and optimizing Meta campaigns directly within the platform.

• Experience in fintech is essential; equivalent experience in other regulated, high-consideration financial services sectors will only be considered in exceptional cases.

• Proven experience managing six-figure monthly budgets for paid social.

• Background in mid-market or enterprise settings with a focus on creative, compliance, and rigorous testing practices.

• Demonstrated success in developing a channel from the ground up.

• Experience in establishing comprehensive testing and validation frameworks.

• Strong foundation in experimentation, including incrementality studies like geo-experiments in collaboration with data science teams.

• Ability to link in-platform performance with business outcomes and unit economics.

• Capacity to operate autonomously in a dynamic and evolving organization.

• Experience with Trade Desk/programmatic display, OTT, or Paid YouTube is a plus.

• Familiarity with Meta Ads Manager and related paid social platforms.

• Knowledge of programmatic and CTV/OTT platforms such as The Trade Desk.

• Understanding of Google Ads and YouTube.

• Experience with analytics and measurement platforms for incrementality, attribution, and cohort analysis, including GA4, Amplitude, Looker, Northbeam, Rockerbox, or Haus.

🏝️ Benefits

• Flexible freelance contract opportunities ranging from 10 to 40 hours per week, tailored to client needs and project scope.

• Flexible work arrangements with engaging projects for innovative brands.

• Opportunities to become part of a network/talent collective of marketing professionals.