Paid Social Manager – B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement high-impact, data-driven social strategies that enhance pipeline growth for enterprise and mid-market B2B clients.

• Collaborate with Directors and cross-functional teams to convert complex buyer journeys into effective full-funnel paid social initiatives.

• Oversee the daily social strategy formulation and execution for designated B2B clients.

• Convert B2B buyer journeys into campaign structures covering awareness, consideration, and conversion phases.

• Implement and optimize funnel strategies encompassing content amplification, gated asset promotion, event support, ABM efforts, and CRM-based retargeting.

• Work alongside analytics, paid search, and programmatic teams on holistic demand generation programs.

• Aid in measurement and reporting by correlating paid social outcomes with lead and pipeline metrics using Salesforce, HubSpot, Marketo, or Pardot.

• Contribute to B2B new business initiatives, including research, POV creation, and pitch assistance.

• Prepare performance recaps and insights for clients with direction from Directors.

• Keep track of LinkedIn, Meta, Reddit, X, and other platforms, suggesting new features or targeting strategies.

⛳️ Requirements

• 2-3+ years of experience in paid social media advertising, particularly emphasizing B2B, SaaS, or lead generation initiatives.

• Proven track record of executing comprehensive B2B social campaigns that align with pipeline and lead quality objectives (MQLs, SQLs, efficiency metrics).

• Strong practical knowledge of LinkedIn Ads and Meta, alongside familiarity with other B2B platforms and targeting techniques (ABM, firmographics, CRM lists).

• Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).

• Solid grasp of B2B creative strategy, testing methodologies, and messaging tailored for professional and buying committee audiences.

• Experience with social management, reporting, or automation tools such as Smartly or Google Ads Manager.

• Excellent communication skills, with the capacity to effectively convey performance insights to internal teams and clients.

• Bachelor's degree in Marketing, Business, Analytics, or a related discipline.

• Experience assisting SaaS, fintech, adtech, and other B2B technology organizations is a bonus.

• Familiarity with AI-driven tools and automation to enhance campaign efficiency and effectiveness.

🏝️ Benefits

• Remote-first culture

• Unlimited PTO

• Extended Holiday break (Winter)

• Flexible schedules

• Work from anywhere options

• 100% paid parental leave

• 401(k) matching

• Medical, Dental, Vision, Life, Pet Insurance

• Sponsored life insurance

• Short Term Disability insurance and additional voluntary insurance

• Annual Class Pass credits