Paid Social Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Manage the daily performance of paid social accounts, encompassing Ads Manager, campaign frameworks, budgets, bidding strategies, creative rotations, and kill rules.

• Assist in scaling efforts across Meta, TikTok, YouTube, Snapchat, and other platforms.

• Present hypotheses and proposals to the Paid Social Lead and contribute to planning.

• Design, launch, evaluate, and refine structural tests.

• Collaborate with the creative strategist to provide briefs for persona-targeted, hook-efficient, format-appropriate creative to the Content Studio.

• Leverage LLMs and automation for reporting, brief development, keyword analysis, and routine tasks.

• Conduct weekly performance evaluations with the Lead, analyze changes, and recommend subsequent actions.

• Enhance the paid social operational playbook with valuable improvements.

• Oversee daily Meta account performance in alignment with the Lead's strategy.

• Aid in the scaling efforts for TikTok, YouTube, and Snapchat.

• Produce AI-enhanced workflows, weekly performance summaries, creative briefs, structural tests, and documented insights.

⛳️ Requirements

• Practical experience as a paid social operator, engaging with Ads Manager on a daily basis in the current position.

• Extensive experience with Meta at significant spend levels.

• Ideally, background in a consumer subscription or consumer-app enterprise.

• Comprehensive knowledge of at least one of YouTube, TikTok, or Snapchat as a primary channel.

• Documented, process-focused method for account management.

• Current application of LLMs and automation in daily workflows.

• Ability to articulate three ways AI optimized workflows in the last six months.

• Strong testing discipline, showcasing three tests that were designed, executed, and clearly concluded.

• Creative intuition and capability to brief impactful creative.

• Collaborative mindset with a readiness to constructively challenge strategy.

• Skills in developing hypotheses and bets beyond mere execution of briefs.

• Experience with app-install and web funnels.

• Role as a hands-on individual contributor; does not include Lead or people-management responsibilities.

🏝️ Benefits

• Competitive base salary.

• Equity options.

• Standard Timeleft benefits.

• Timeleft-hosted dinners.

• Authentic scaling experience across Meta, TikTok, YouTube, and Snapchat.

• Opportunity to present your own hypotheses and strategies.

• Close collaboration with the creative strategist.

• Evidence-driven team environment.

• Direct connection to the Paid Social Lead.

• Exposure to the broader marketing team.