Paid Social Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and implement the roadmap for the Paid Social marketing strategy.

• Develop a high-achieving Paid Social team to meet revenue and profit objectives.

• Oversee the launch and optimization of campaigns across Meta, TikTok, YouTube, and other paid social platforms.

• Work in collaboration with stakeholders across global locations to ensure alignment with business objectives.

• Analyze competitor offerings to discover valuable products and services in the paid social affiliate sector.

• Utilize performance marketing best practices to enhance opportunities across various verticals.

• Create workflows and resources to enhance the skills of the Paid Social team.

• Foster relationships with affiliate partners.

• Direct tracking, reporting, and automation needs in coordination with internal teams.

• Enhance landing page experience and boost conversion rates through A/B testing.

• Update the Leadership Team on the progress of the strategy roadmap.

• Conduct performance evaluations and assist in the career development of direct reports.

⛳️ Requirements

• Over 6 years of experience in performance marketing on Paid Social platforms within a data-centric environment.

• Proficient in ad serving technologies, platforms, and tools.

• Strong quantitative and analytical skills.

• Experience in Affiliate Marketing and/or Lead Generation.

• Capability to build and manage a high-performing team.

• Excellent communication, organizational, and teamwork abilities.

• Background in A/B testing, optimization, and ongoing improvement.

• Advanced skills in Excel.

• Entrepreneurial mindset with a proactive, hands-on approach.

🏝️ Benefits

• Equal employment opportunities and protections against discrimination.

• Compensation and training provided in accordance with the equal employment policy.