Paid Social Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Define and implement the roadmap for the Paid Social marketing strategy.

• Create a high-achieving Paid Social team to meet revenue and profit objectives.

• Oversee the deployment and enhancement of campaigns on Meta, TikTok, YouTube, and various other paid social platforms.

• Work collaboratively with stakeholders across global offices to ensure alignment with business objectives.

• Perform competitor analysis to discover promising products and services within the paid social affiliate sector.

• Enhance marketing opportunities across different business verticals utilizing performance marketing strategies.

• Develop workflows and guides aimed at upskilling the Paid Social team.

• Cultivate relationships with affiliate partners.

• Direct tracking, reporting, and automation needs in collaboration with internal teams.

• Optimize landing page experiences and conversion rates through A/B testing.

• Provide updates on the strategy roadmap to the Leadership Team.

• Conduct performance evaluations and assist in the career advancement of direct reports.

⛳️ Requirements

• A minimum of 6 years of experience in performance marketing on Paid Social platforms within a data-driven environment.

• Proficiency in ad serving technologies, platforms, and tools.

• Strong quantitative and analytical skills.

• Background in Affiliate Marketing and/or Lead Generation.

• Capability to build and manage a high-performing team.

• Exceptional communication, organizational, and collaborative abilities.

• Experience with A/B testing, optimization, and continuous iteration.

• Proficient in Excel.

• An entrepreneurial mindset with strong problem-solving skills.

🏝️ Benefits

• Equal employment opportunities and protections against discrimination.

• Compensation and training provided in accordance with equal employment policies.