Paid Social Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Facilitate bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance metrics into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Recognize and mitigate account risks while uncovering opportunities.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics related to cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and propose enhancements.

• Create structured testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and variations in messaging for evaluation.

• Leverage performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and provide guidance on creative direction.

• Utilize AI tools to expedite research and copy development.

• Establish and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Diagnose and resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify funnel inefficiencies.

• Report to the Associate Director of Operations, ensuring accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of direct paid media experience, with significant responsibilities in Meta advertising.

• Demonstrated ability to manage multiple client accounts while leading strategic discussions with clients.

• Proven track record of managing campaigns to meet specified performance goals while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred experience in financial services marketing.

• Preferred background in lead-generation and appointment-setting campaigns.

• Preferred experience in video sales letter marketing.

• Preferred familiarity with high-ticket or considered-purchase sales funnels.

• Preferred experience in a performance marketing agency.

• Preferred background in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home arrangements.

• Option for a Flexible Schedule.

• Performance Bonus incentives.