Paid Social Executive

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop, launch, and oversee Paid Social campaigns directly using Meta Ads Manager.

• Accurately establish campaign objectives, target audiences, placements, budgets, creative elements, and tracking.

• Conduct pre-launch checks on creative content, messaging, localization, URLs, and tracking mechanisms.

• Regularly assess campaign performance to identify changes, trends, and potential challenges.

• Make data-driven adjustments to enhance performance, efficiency, and lead quality.

• Assist in making scaling decisions for campaigns in collaboration with senior members of the Performance Marketing team.

• Uphold high standards of campaign organization and account maintenance.

• Support Paid Social initiatives across platforms like TikTok and Pinterest.

• Collaborate closely with Creative teams to obtain campaign assets.

• Test various creative formats, hooks, messaging, offers, and target audiences.

• Identify successful creative elements and areas needing enhancement based on campaign performance.

• Provide performance insights to Creative colleagues.

• Keep organized testing plans and document campaign learnings.

• Utilize approved AI tools as necessary for ideation, copy development, analysis, and efficiency improvements.

• Verify Meta pixels, events, and conversion tracking.

• Identify tracking or reporting issues and collaborate with Data colleagues for resolution.

• Assist with daily, weekly, and monthly performance reporting.

• Employ metrics such as cost per lead, conversion rate, lead quality, and acquisition efficiency.

• Translate campaign results into clear observations and actionable recommendations.

• Coordinate creative production, translations, localization, and campaign approvals.

• Work in tandem with Creative, CRM, Data, and broader Growth teams.

• Keep campaign plans, assets, testing activities, and priorities well-organized.

• Clearly communicate changes in performance, issues, and learnings.

• Take ownership of responsibilities and ensure issues are resolved.

• Continuously expand knowledge of Meta, Paid Social platforms, creative trends, and customer behaviors.

• Share insights and learnings from campaigns and experiments with the team.

• Adapt positively to shifting priorities, platform updates, and performance trends.

⛳️ Requirements

• Hands-on experience with Meta Ads Manager, including the building, launching, and managing of campaigns.

• Practical knowledge of Facebook and Instagram advertising.

• Experience monitoring Paid Social performance and adjusting campaigns based on analytical results.

• Understanding of campaign structure, audience targeting, budgets, placements, and creative testing processes.

• Familiarity with Meta tracking systems, pixels, events, or conversion tracking.

• Confidence in interpreting essential Paid Social performance metrics.

• Strong attention to detail in campaign setup and verification.

• An analytical mindset with a curiosity about performance variations.

• Capability to manage multiple campaigns, creative assets, and priorities effectively.

• Eagerness to learn swiftly and continue enhancing Paid Social expertise.

• Excellent communication skills and the ability to collaborate effectively across various teams.

• Experience supporting Paid Social campaigns in multiple countries or markets.

• Familiarity with channels such as TikTok, Pinterest, or YouTube.

• Experience using AI tools for creative development, copywriting, or analysis support.

• Knowledge of attribution and performance reporting tools like Looker, Tableau, or Power BI.

• Experience collaborating with creative teams to develop or enhance performance marketing assets.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and development.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.

• Health and wellness benefits.