Paid Search, YouTube Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and enhance the daily performance of Google Ads and YouTube Ads channels.

• Allocate budgets effectively to achieve CPA, acquisition volume, and revenue objectives while spotting opportunities for efficient scaling.

• Create and implement campaign strategies covering keyword targeting, bidding techniques, audience segmentation, campaign structure, and budget distribution.

• Design and lead a comprehensive testing roadmap across ad copy, creative assets, landing pages, audiences, and bidding strategies.

• Evaluate and optimize full-funnel performance to uncover trends, troubleshoot account inefficiencies, analyze fluctuations, enhance conversion rates, and drive profitable growth.

• Enhance measurement and attribution by fine-tuning conversion tracking, elevating signal quality, and collaborating with Analytics for accurate reporting and effective performance-driven bidding.

• Partner with Growth and Creative teams to analyze campaign performance and improve funnel efficiency.

• Stay informed about developments in search, paid media, and AI-driven advertising.

⛳️ Requirements

• 3–5+ years of practical experience with Google Ads, preferably in a rapidly growing DTC, eCommerce, subscription, or consumer brand, with a proven record of enhancing performance and scaling acquisition.

• Extensive knowledge of paid search and Google Ads, capable of independently creating, managing, troubleshooting, and optimizing campaigns while translating business goals into effective channel strategies.

• Experience with YouTube Ads is highly preferred.

• Demonstrated ability to manage performance against CPA and ROAS targets, balancing acquisition volume, revenue growth, and efficiency while making informed decisions about when and where to increase spending.

• Strong analytical abilities and a data-oriented approach to problem-solving.

• Advanced skills in Excel or Google Sheets.

• Familiarity with GA4, Northbeam, or similar analytics and attribution tools.

• Comprehensive understanding of conversion tracking and measurement, including attribution, conversion signals, and performance-driven bidding.

• Capability to identify data quality issues and transform insights into actionable enhancements.

• Ability to work independently, prioritize tasks effectively, communicate clearly, and advance projects in a dynamic startup environment.

🏝️ Benefits

• Competitive Compensation - We provide a robust salary and benefits package designed to attract top talent.

• Remote Work Environment - Our team operates remotely, offering full flexibility to work from home.

• Autonomy & Ownership - You will have the liberty to manage your own systems and make a significant impact.

• Time Off - Enjoy 15 PTO days per year (prorated), 9 company holidays, plus your birthday off.

• Parental Leave - Generous paid parental leave for growing families.

• Health Benefits - 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents.

• 401(k) - Company-sponsored plan with a 2% match through Guideline (elective participation).

• $200 Annual Superpower Membership.

• Growth & Development - We are committed to your professional development through ongoing learning opportunities.