Paid Search Strategist, DTC eCommerce

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take full ownership of a portfolio of DTC and eCommerce Google accounts as a strategist, buyer, and primary client liaison.

• Oversee monthly budgets that vary from $5,000 to several six figures.

• Present outcomes, strategies, and justifications directly to clients and be accountable for account performance.

• Conduct audits of campaign and ad group structures, keywords, search terms, negative keywords, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Prepare Loom walkthroughs of account audits for client review.

• Differentiate between brand and non-brand performance and reporting.

• Analyze and manage PMax activities related to brand versus non-brand.

• Review Google automation, auto-applied recommendations, assets, and sitelinks.

• Maintain Merchant Center feed hygiene, including product titles, disapprovals, promotions, and Shopping/PMax delivery.

• Manage tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, average order value, landing pages, checkout processes, and tracking.

• Develop and deploy landing pages, scripts, and reporting tools.

• Employ attribution techniques such as NC-CPA, NC-ROAS, geo holdouts, and incrementality testing.

⛳️ Requirements

• Practical experience with Google Ads, managing significant budgets for DTC and eCommerce accounts.

• Proven track record in achieving results related to CPA, ROAS, revenue, and optimization initiatives.

• Specific expertise in Shopping and PMax, beyond just Search.

• Proficient in Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• An AI-native mindset; current utilization of Claude or a similar tool in daily operations.

• Capability to create and implement landing pages using Claude or an equivalent tool.

• Excellent English communication skills, either native or near-native.

• Ability to articulate ideas clearly, promote recommendations, constructively challenge clients, and proactively address issues.

• Willingness to work during US Eastern business hours for client engagement.

• Experience with Bing is an advantage.

• Familiarity with building or managing a Shopify store, or experience running Meta at scale is a plus.

🏝️ Benefits

• Work with genuine brands and substantial budgets.

• Enjoy high levels of autonomy and trust from the outset.

• Receive prompt feedback.

• Opportunities for professional advancement into senior strategy roles.

• Potential for increased responsibilities based on performance.

• Flexibility to work remotely with adaptable scheduling outside US Eastern business hours.

• No time clock; performance is assessed based on output.