Paid Search Strategist

This is a fully remote position, open to applicants in Arizona, +27 more states.

📋 Description

• Activate, enhance, and expand Paid Search initiatives for 1–2 enterprise clients with multi-million-dollar monthly media expenditures.

• Convert strategy into comprehensive, structured, and scalable Paid Search initiatives.

• Oversee campaign creation, restructuring, and expansion within Google Ads and Microsoft Ads.

• Implement sophisticated account frameworks aligned with business objectives, audience segmentation, and funnel stages.

• Ensure campaigns are launched accurately and consistently.

• Manage daily optimization across substantial budgets, including bidding strategies, budget distribution, query analysis, and audience targeting.

• Refine campaigns to enhance efficiency, scalability, and KPI outcomes.

• Execute testing roadmaps that encompass ad copy, landing pages, bidding methodologies, and audience strategies.

• Identify performance trends and suggest tactical modifications.

• Conduct in-depth analysis across campaigns, audience segments, and conversion pathways.

• Assist in forecasting, pacing, scenario planning, attribution, and incrementality evaluation.

• Maintain precision and organization across intricate account structures.

• Perform regular audits to ensure best practices, consistency, and compliance.

• Manage pacing and budgets to facilitate effective spending and minimize waste.

• Promptly identify and resolve issues in a fast-paced, high-stakes environment.

• Collaborate closely with the Paid Search Account Director, who oversees overall strategy and client direction.

⛳️ Requirements

• 4–6+ years of experience managing paid advertising programs.

• Profound expertise in Google Ads and Microsoft Ads.

• Strong understanding of analytics tools like GA4, HubSpot Analytics, or similar platforms.

• Knowledge of landing page best practices and optimization strategies.

• Experience with project management software such as ClickUp, Asana, or Monday.com.

• Robust analytical skills with experience in performance assessment, forecasting, and optimization.

• Proven track record of managing large budgets with accuracy and accountability.

• Experience collaborating within agency teams and cross-functional settings.

• High attention to detail and excellent organizational capabilities.

• Familiarity with MTA & MMM is a plus.

• Programmatic experience is an added advantage.

• Experience in training and mentoring junior team members is a plus.

🏝️ Benefits

• Remote work environment with the option to work from designated states or at the Boston office.

• Paid vacation benefits.

• 12 company holidays.

• Summer Fridays from Memorial Day through Labor Day.

• 401K plan with a 4% Safe Harbor employer match after one year.

• Financial literacy services provided through retirement providers.

• Complimentary life insurance coverage.

• Short-term disability benefits.

• Healthcare plans offering 80% employer coverage for medical and dental premiums.

• 100% employer-covered vision care.

• Option to participate in FSA.

• Commuter benefits utilizing pre-tax funds, allowing for savings of up to 40% annually.

• Monthly team-led webinars.

• 829-cohort based learning opportunities.

• Access to digital course platforms.

• Funding opportunities for attending national conferences and events.