Paid Search Specialist – Contract

This is a fully remote position, open to applicants in India.

📋 Description

• Develop, launch, and oversee campaigns on Google Ads and Microsoft Ads, encompassing Search, Performance Max, Demand Gen, and upcoming campaign formats.

• Perform keyword research, enhancement, refinement, and negative keyword management to optimize relevance while reducing unnecessary expenditure.

• Consistently refine bidding strategies, budgets, targeting, and campaign organization based on performance metrics.

• Create and implement A/B tests across keywords, target audiences, bidding methods, ad copy, landing pages, and campaign layouts.

• Evaluate campaign performance to pinpoint areas for growth, efficiency, and improved lead quality generation.

• Suggest new strategies informed by performance patterns, industry developments, and platform modifications.

• Assist in enhancing Quality Scores, ad relevance, and landing page experiences through continual optimization efforts.

• Collaborate with Business Intelligence, Engineering, Creative, Product, and Marketing teams to enhance campaign performance throughout the customer journey.

• Utilize AI-driven workflows to boost efficiency and performance.

⛳️ Requirements

• Over 3 years of practical experience managing Google Ads and Microsoft Ads campaigns.

• Familiarity with Search, Performance Max, Demand Gen, and other contemporary Google campaign formats.

• Strong grasp of keyword strategies, audience targeting, bidding techniques, attribution models, and conversion tracking.

• Proven experience optimizing for business outcomes rather than superficial metrics.

• Excellent analytical skills with the capacity to interpret data and propose actionable enhancements.

• Proficient in using reporting and analytics platforms such as GA4, Google Tag Manager, Looker Studio, Tableau, Microsoft Clarity, or equivalent tools.

• Outstanding communication abilities with both technical and non-technical stakeholders.

• Capability to manage multiple projects in a dynamic environment.

• A sense of curiosity, adaptability, and enthusiasm for testing innovative ideas.

• Experience working collaboratively with Creative, Marketing, Product, Engineering, Analytics, or BI teams.

• Familiarity with AI tools or automation to enhance marketing workflows is highly preferred.

• Must possess current authorization to work in India at the time of hire and maintain authorization throughout employment.

• Pre-employment screening is mandatory.

🏝️ Benefits

• No perks or benefits are included with this contract position.