Paid Search Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Create data-driven digital marketing strategies that align with client business goals.

• Establish, oversee, and enhance search campaigns on Google Ads.

• Execute, assess, and apply A/B tests for ad content and targeting.

• Review budget allocations and offer strategic insights to optimize campaign performance.

• Analyze campaign data using various platforms and GA4 to identify successful strategies.

• Generate comprehensive performance analysis reports along with optimization suggestions on a monthly basis.

• Manage landing pages and websites to implement conversion tracking codes and pixels.

• Collaborate closely with clients and internal teams to plan and execute effective campaigns.

• Keep abreast of new paid advertising technologies and establish best practices within the industry.

⛳️ Requirements

• At least 3 years of experience in creating, managing, and optimizing Google Ads campaigns.

• Valid Google Ads Certification.

• Demonstrated experience working in an agency or in-house studio environment.

• Practical experience with Google Analytics and GA4 for data analysis.

• Strong analytical abilities to convert raw data into strategic campaign actions.

• Good understanding of paid social media platforms, including Meta, LinkedIn, TikTok, and Pinterest.

• Basic web management skills related to the implementation of tracking pixels.

• Experience in supporting multi-channel digital strategy development and execution.

🏝️ Benefits

• Permanent remote work arrangement.

• Daytime shifts aligned with Australian Eastern Standard Time business hours.

• Full-time employment.

• Health Maintenance Organization (for staff only).

• Annual leave provision.

• 13th-month pay.

• Government-mandated benefits included.