Paid Search Specialist

This is a fully remote position, open to applicants in Alaska, +8 more states.

📋 Description

• Develop, launch, and enhance campaigns across Google Ads, Microsoft Ads, YouTube, and various search platforms.

• Oversee keyword strategy, bidding, budgets, audience segmentation, and campaign organization to facilitate effective growth.

• Track performance and execute weekly optimizations through bidding adjustments, SQR, keyword expansion and exclusion, negative keyword oversight, and improvements in ad strength.

• Assist in structured testing across bidding tactics, target audiences, creative variations, ad copy, and landing pages.

• Evaluate performance trends (CTR, CVR, CAC) to identify optimization opportunities that align with both channel performance and regional campaign goals.

• Ensure precise pixel tracking, event configuration, product feed integrity, and UTM parameter application.

• Maintain a clean and scalable account structure that supports market expansion.

• Monitor and report on essential metrics including CAC, CVR, engagement rates, and spending trends.

• Partner with the paid search lead, paid media specialists, and regional marketing teams to guarantee a cohesive cross-channel strategy.

⛳️ Requirements

• 2-3+ years of direct experience managing paid search and YouTube campaigns.

• Strong grasp of contemporary search account architecture, keyword strategies, bidding models, and performance enhancement.

• Experience executing performance-driven paid search ads for omnichannel consumer brands.

• Proficient in analyzing data and converting performance metrics into actionable optimization strategies.

• Detail-oriented, highly organized, and comfortable engaging with platforms on a daily basis.

• Excellent collaboration skills and ability to thrive in a fast-paced environment.

🏝️ Benefits

• Competitive salary and equity packages.

• Comprehensive health, dental, vision insurance, and mental health resources.

• An Oura Ring of your own, along with employee discounts for friends and family.

• 20 days of paid time off, in addition to 13 paid holidays and 8 days of flexible wellness time off.

• Paid sick leave and parental leave.

• A fantastic culture filled with collaborative and passionate colleagues.