Paid Search Media Buyer – eCommerce

This is a fully remote position, open to applicants in United States, +4 more countries.

📋 Description

• Take ownership of the paid search strategy and execution for eCommerce clients, primarily utilizing Google.

• Develop and oversee Search, Shopping, and Performance Max campaigns.

• Manage product feeds and Merchant Center, including titles, attributes, custom labels, and any disapprovals.

• Scale budgets for a portfolio ranging from $150K to over $250K monthly.

• Analyze search terms while managing brand and non-brand spending.

• Establish bidding strategies for accounts with lower conversions but higher order values.

• Strategically plan campaigns around product launches, sales events, and seasonal trends.

• Diagnose performance issues to determine if they arise from campaigns, feeds, pricing, product pages, or seasonal factors.

• Participate in client calls to present search results and future plans.

• Collaborate with account managers responsible for client relationships.

• Report directly to the Founder.

• Leverage AI for account analysis and reporting.

⛳️ Requirements

• Proven experience in scaling Google Ads for eCommerce.

• Ability to showcase results such as ROAS, CPA, revenue, and new customer revenue.

• Background in fashion, jewelry, apparel, or other high-average order value (AOV) brands.

• Familiarity with Google Shopping and Performance Max.

• Competence in fixing and optimizing product feeds.

• Understanding of Performance Max spend allocation and optimization strategies.

• Knowledge of when to apply automation as opposed to manual controls.

• Awareness of margin, AOV, and distinctions between new and returning customers.

• Experience with GA4 and Shopify platforms.

• Comprehension of attribution limitations.

• Skill in identifying product page and pricing issues.

• Daily usage of AI tools and a quick learning ability for new tools.

🏝️ Benefits

• Contract-to-hire arrangement.

• Clear pathway to full-time employment.

• Additional benefits available for full-time employees.