Paid Search Media Buyer, Bilingual English-Spanish

This is a fully remote position, open to applicants in Mexico, +4 more countries.

📋 Description

• Create, implement, oversee, and enhance paid search campaigns in both English and Spanish.

• Handle Google Ads, Microsoft Ads, Performance Max, YouTube, remarketing, and similar campaign formats.

• Perform keyword analysis and craft ad copy focused on driving conversions.

• Manage bids, budgets, search terms, match types, and negative keywords effectively.

• Track campaign performance and work to enhance volume, efficiency, lead quality, and conversion rates.

• Develop testing frameworks for ad copy, landing pages, bidding techniques, audiences, and campaign configurations.

• Conduct competitor and market analysis to pinpoint testing, expansion, and growth opportunities.

• Enhance the volume of qualified leads, cost per lead, cost per acquisition, lead quality, return on ad spend, and conversion rates.

• Analyze performance metrics to formulate budget allocation recommendations and scaling strategies.

• Minimize unnecessary expenditures and boost account efficiency through continuous optimization.

• Ensure precise conversion tracking, attribution, campaign reporting, and documentation of changes.

• Link campaign performance to qualified leads, retained cases, revenue, and other business outcomes.

• Prepare regular performance reports and communicate insights, risks, and suggestions.

• Collaborate with Marketing Operations to uphold attribution integrity and reporting accuracy.

• Troubleshoot issues related to tracking, reporting, lead routing, and attribution.

• Assist with paid social initiatives, primarily utilizing Meta Ads Manager.

• Work together with paid social media buyers on audience insights, remarketing, and cross-channel testing.

• Apply knowledge of campaign structure, audience development, creative testing, and optimization across social media platforms.

• Share performance insights across both search and social channels.

• Coordinate compliance assessments and ensure campaigns adhere to approved marketing standards and platform regulations.

• Collaborate with Marketing Operations, Compliance, Intake, creative teams, and external partners while adhering to established SOPs.

• Aid in landing page optimization in collaboration with designers, developers, and marketing stakeholders.

• Suggest enhancements to lead quality, intake conversion, and overall marketing effectiveness.

⛳️ Requirements

• Native or near-native fluency in Spanish and professional proficiency in English, with strong written and verbal communication skills in both languages.

• At least 2 years of practical experience in managing and optimizing paid search campaigns.

• Demonstrable history of achieving measurable business outcomes through paid advertising, supported by specific campaign examples or case studies.

• Extensive hands-on experience with Google Ads, Performance Max, keyword strategy, campaign optimization, attribution analysis, and performance reporting.

• Practical experience managing YouTube advertising campaigns, including Demand Generation, Video View, and Reach campaigns.

• Experience in supporting or managing paid social campaigns, particularly via Meta Ads Manager.

• Background in managing lead-generation campaigns with clear accountability for performance.

• Strong grasp of keyword targeting, match types, bidding strategies, ad copy testing, search-term management, and account structure.

• Familiarity with landing page testing and optimizing conversion rates.

• In-depth understanding of conversion tracking, conversion goals, attribution, Google Tag Manager, and troubleshooting tracking implementations.

• Proven ability to effectively utilize AI tools for research, campaign management, reporting, workflow efficiency, data analysis, troubleshooting, and decision-making, while maintaining human oversight and quality control.

• Proficient in Microsoft Excel and Google Sheets, including filtering, sorting, basic formulas, and performance analysis.

• Strong analytical, problem-solving, organizational skills, with a keen attention to detail.

• Capability to manage multiple campaigns, priorities, and deadlines in a collaborative, fast-paced setting.

• Current residency in a Latin American or South American country.

• Ability to maintain reliable overlap with U.S. Eastern Time business hours.

• Preferred: Experience in legal marketing or other high-intent lead-generation sectors.

• Preferred: Familiarity with Microsoft Ads, TikTok Ads, LinkedIn Ads, HubSpot, CallTrackingMetrics, or GA4.

• Preferred: Experience managing campaigns across multiple locations or markets.

• Preferred: Experience marketing to Hispanic and Spanish-speaking audiences in the United States.

• Preferred: Experience managing significant monthly paid media budgets and scaling successful campaigns without compromising lead quality.

🏝️ Benefits

• Opportunities for growth and meaningful contributions.

• A dynamic and inclusive work environment.

• A team culture that values both performance and people.