Paid Search Marketing Consultant, Fintech

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee the daily strategy and execution of non-branded paid search campaigns on Google Ads and Bing.

• Drive efficient volume to meet growth targets, enhancing cost per acquisition or cost per funded account.

• Design and execute incrementality tests, including geo-based experiments and holdout methodologies.

• Collaborate with data science and analytics teams for advanced measurement beyond standard conversion tracking.

• Develop channels or campaign types from inception to execution, testing, validating, and scaling them over a 6 to 12 week period.

• Establish expectations and success metrics prior to launching initiatives and manage them from start to finish.

• Optimize campaign structures, bidding strategies, targeting, keyword strategies, and account health.

• Manage substantial monthly budgets with disciplined pacing and forecasting.

• Convert performance data into actionable insights for internal stakeholders and senior leadership.

• Work in collaboration with paid social, programmatic, and lifecycle teams to ensure alignment in cross-channel strategies and pacing.

• Navigate compliance and legal review processes for ad copy and landing pages within regulated categories.

⛳️ Requirements

• Senior manager level or above, possessing significant hands-on experience in paid search.

• Experience in fintech is essential; equivalent backgrounds in lending, banking, credit, or insurance may be accepted in exceptional circumstances.

• Proven experience managing mid-six-figure monthly budgets in paid search.

• Background in mid-market or enterprise accounts with a focus on creativity, compliance, and rigorous testing.

• Demonstrated success in developing a channel from scratch, including comprehensive testing and validation methodologies.

• Strong background in experimentation, particularly with incrementality studies such as geo-experiments in collaboration with data science teams.

• Capability to independently manage a channel within a fast-paced organization.

• Excellent analytical skills with the ability to transform performance data into actionable insights.

• Experience in high-value consumer categories characterized by considered purchases, where conversions occur well after the initial click.

• Proficiency in Google Ads and Microsoft Advertising (Bing), including Performance Max and Shopping as applicable.

• Familiarity with search management and bid platforms such as Skai (Kenshoo) or Marin.

• Experience with geo-testing frameworks like Haus, Measured, or in-house alternatives.

• Competence in using GA4, Looker, Tableau, or Mode.

• SQL skills for data retrieval.

• Proficient in Google Tag Manager and the implementation of conversion tracking.

🏝️ Benefits

• Flexible freelance contract hours ranging from 10 to 40 hours per week, depending on client requirements and project scope.

• Opportunities to engage with innovative brands and Fortune 500 teams.

• Meaningful work within a collective of premium marketing talent.

• Flexible work arrangements.