Paid Search Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Strategize, implement, and enhance SEM campaigns to boost engagement and conversion rates.

• Develop keyword lists, evaluate search volumes, and provide actionable recommendations.

• Configure paid search campaigns within the platform.

• Craft compelling text copy for paid search advertisements.

• Oversee daily performance metrics, bid suggestions, execution specifics, budgets, and accounting to align with client objectives and KPIs.

• Monitor ROI and advertising expenditures across all accounts on a monthly basis.

• Stay informed about best practices, bid management systems, keyword development tools, and industry research.

• Extract and assess daily campaign reports.

• Produce monthly reports and performance insights.

• Address technical and performance-related issues promptly.

• Complete all assigned tasks within deadlines.

• Assist with special projects and collaborate with the Associate Paid Search Manager on search strategy formulation.

• Maintain comprehensive account records, including IOs, Asana tickets, and email communications.

• Engage in regular virtual team meetings with the camera activated.

• Collaborate closely with a team in a dynamic, detail-oriented setting.

⛳️ Requirements

• Bachelor's degree in Finance, Economics, Mathematics, Statistics, Advertising, or Marketing.

• 1-2 years of practical experience in media buying via Google and Bing, with a proven history of surpassing client objectives.

• Proficiency at an intermediate level in Excel, PowerPoint, and Word.

• Self-driven with the capability to thrive both in a team and independently.

• Exceptional interpersonal and communication skills - Ability to articulate ideas clearly and convincingly.

• Willingness to learn new skills and processes.

• Above-average problem-solving abilities and troubleshooting skills.

• Strong organizational skills with keen attention to detail.

• Excellent mathematical and analytical capabilities.

• Deep understanding of digital advertising and the digital media landscape.

• Must possess eligibility to work in the U.S.

• Experience in managing home services Search and LSA accounts is preferred.

🏝️ Benefits

• Competitive base salary with an attractive bonus plan.

• 3 Weeks of Paid Time Off (PTO).

• 9 Paid Holidays (including two personal/floating holidays).

• Health, Dental, and Vision insurance.

• 401(K) retirement plan.

• Company-provided laptop.

• Opportunities for continuous training and professional development.

• Fully remote work opportunity.

• Unlimited growth potential - Our Ignite division is the fastest-growing, and we prioritize internal promotions!

• Comprehensive training program available.

• Positive and supportive workplace culture that fosters personal and professional development.