Paid Search Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of execution for Google Ads (Search + UAC), Apple Search Ads, and Performance Max in key global markets.

• Oversee channel organization, targeting, bidding, and pacing while ensuring growth, cost per acquisition (CAC) efficiency, and lifetime value (LTV) payback are balanced.

• Develop and implement structured experiments that encompass keyword expansion, bidding tactics, ad copy, creative elements, and variations of landing pages.

• Analyze performance and trends across UAC, ASA, and Performance Max, converting insights into strategic recommendations.

• Create comprehensive quarterly plans and forecasts driven by data.

• Collaborate with product and conversion rate optimization (CRO) teams to enhance conversion paths, app onboarding, and post-click performance.

• Engage with representatives from Google and Apple to gain beta access, resolve issues, and monitor campaign innovations.

• Work in partnership with regional marketing teams to ensure campaigns align with local strategies, languages, and customer insights.

• Manage CAC, cost per acquisitions (CPAs), return on ad spend (ROAS), and marginal return analysis to inform spending decisions.

• Keep an eye on search trends, match-type adjustments, creative requirements, app promotion updates, and new campaign formats.

⛳️ Requirements

• Proficient in Spanish for professional communication.

• 2–4 years of direct experience in managing paid search campaigns.

• Extensive knowledge of Google Ads, Apple Search Ads, and UAC.

• Experience in launching or scaling Performance Max is highly advantageous.

• Proven history of scaling campaigns across different regions while optimizing for aggressive CAC/LTV objectives.

• Capable of working independently with autonomy and making informed decisions on campaign optimizations.

• Experience managing substantial budgets and fast-paced feedback loops.

• In-depth understanding of app install campaigns and app lifecycle optimization, covering onboarding, retention, and monetization aspects.

• Skilled in using Google Ads Editor, SA360, and performance reporting tools; experience with Looker is a plus.

• Background in developing test plans, managing experiments, and iterating based on insights from creative and audience analysis.

• Collaborative experience with analytics, product, creative, and regional marketing teams.

• Excellent written and verbal communication abilities.

• Capable of coordinating with global teams.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional growth and development.

• Flexible working hours and remote work options.

• Collaborative and inclusive work environment.