Paid Search Manager

This is a fully remote position, open to applicants in Venezuela.

📋 Description

• Take ownership of the complete strategy, development, optimization, and daily oversight of Google Ads and Microsoft Ads accounts.

• Manage and refine tROAS and Maximize Conversion Value bidding strategies.

• Allocate spending effectively across high-intent search, Performance Max, and Demand Generation channels.

• Organize and improve branded and non-branded search campaigns for relevance, quality scores, and efficiency.

• Enhance Performance Max campaigns by utilizing asset groups, audience signals, negative keyword lists, and placement exclusions.

• Expand Demand Generation campaigns across YouTube, Discover, and Gmail employing visual and video assets.

• Create and implement A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding strategies.

• Partner with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and ensuring attribution accuracy.

• Collaborate with Creative, Copywriting, and Landing Page teams to develop high-performing campaign assets.

• Provide weekly and monthly performance reports detailing spend, revenue, ROAS, CPA, conversion value, and actionable insights to senior leadership.

⛳️ Requirements

• 4–6+ years of hands-on experience in managing large-scale Paid Search accounts.

• Demonstrated success in directly managing paid search budgets exceeding $150K per month ($1.5M+ annually) with strict performance objectives.

• In-depth practical knowledge of target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.

• Extensive experience in running and optimizing non-branded search, Performance Max (PMax), and Demand Gen or Discovery campaigns.

• Expert-level proficiency in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling.

• Strong grasp of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.

• Capable of collaborating on visual and video creative specifications for Demand Generation and asset-led formats.

• Google Ads and Microsoft Advertising certifications.

• Familiarity with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts.

• Background in B2B, E-commerce, or Lead Generation.

• Exceptional analytical and problem-solving abilities.

• Strong skills in data interpretation, forecasting, budget management, and resource allocation.

• Excellent communication and stakeholder management capabilities.

• Ability to work full-time during Eastern Time business hours and collaborate with a US-based team.

• Proficient in working effectively in a remote environment and managing time and priorities independently.

🏝️ Benefits

• Permanent Work-From-Home setup indefinitely.

• Eliminate commuting with a flexible choice of workspace.

• Access to mental health support and time to recharge as needed.

• Monthly Town Hall meetings to ensure transparent company communication and updates.