Paid Search Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take full ownership of the comprehensive strategy, implementation, optimization, and daily oversight of Google Ads and Microsoft Ads accounts.

• Manage and enhance tROAS and Maximize Conversion Value automated bidding strategies.

• Distribute budget across high-intent search, Performance Max, and Demand Generation channels.

• Organize and optimize both Branded and Non-Branded search campaigns for relevance, quality scores, and overall efficiency.

• Optimize Performance Max campaigns utilizing asset groups, audience signals, negative keyword lists, and placement exclusions.

• Expand Demand Generation campaigns across YouTube, Discover, and Gmail by leveraging visual and video assets.

• Develop and implement A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding strategies.

• Work alongside data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and ensuring attribution accuracy.

• Collaborate with Creative, Copywriting, and Landing Page teams to deliver high-performing campaign assets.

• Provide weekly and monthly performance reports detailing Spend, Revenue, ROAS, CPA, Conversion Value, along with actionable insights for senior leadership.

• Report directly to Tyler Rogers.

⛳️ Requirements

• 4–6+ years of hands-on experience managing large-scale Paid Search accounts.

• Demonstrated success in managing paid search budgets exceeding $150K per month ($1.5M+ annually) while meeting stringent performance targets.

• In-depth knowledge of target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.

• Extensive experience in running and optimizing non-branded search, Performance Max (PMax), and Demand Generation or Discovery campaigns.

• Expert proficiency in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling.

• Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.

• Ability to collaborate on visual and video creative specifications for Demand Generation and asset-led formats.

• Certifications in Google Ads and Microsoft Advertising.

• Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts.

• Background in B2B, E-commerce, or Lead Generation.

• Exceptional analytical and problem-solving abilities.

• Strong skills in data interpretation, forecasting, budget management, and resource allocation.

• Excellent communication and stakeholder management skills.

• Strong organizational, project management, and prioritization capabilities.

• Results-oriented ownership and accountability.

• Availability to work full-time during Eastern Time business hours and collaborate with a US-based team.

• Capability to work efficiently in a remote environment while independently managing time and priorities.

🏝️ Benefits

• Permanent Work-From-Home arrangement indefinitely.

• No commuting and no traffic.

• Flexible opportunities to take breaks and recharge for mental well-being.

• Monthly Town Hall meetings to discuss company milestones and updates.