Paid Search Manager

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of the strategy, development, optimization, and daily oversight of Google Ads and Microsoft Ads accounts.

• Manage and refine automated tROAS and Maximize Conversion Value bidding strategies.

• Allocate budget across high-intent search, Performance Max, and Demand Generation channels.

• Organize and enhance both branded and non-branded search campaigns.

• Optimize Performance Max campaigns by utilizing asset groups, audience signals, negative keyword lists, and placement exclusions.

• Scale Demand Generation campaigns across platforms such as YouTube, Discover, and Gmail.

• Create and implement A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding objectives.

• Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and ensuring attribution accuracy.

• Partner with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets.

• Prepare weekly and monthly performance reports detailing spend, revenue, ROAS, CPA, conversion value, and actionable insights for senior leadership.

• Oversee combined monthly budgets for Google Ads and Microsoft Ads ranging from $225K to $250K.

⛳️ Requirements

• 4 to 6+ years of hands-on experience managing large-scale Paid Search accounts (Google Ads and Bing Ads).

• Demonstrated success managing paid search budgets exceeding $150K per month (over $1.5M annually) with stringent performance targets.

• Extensive knowledge of target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.

• Significant experience with non-branded search, Performance Max (PMax), and Demand Generation or Discovery campaigns.

• Expert proficiency in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling.

• Strong grasp of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.

• Capability to collaborate on visual and video creative specifications for Demand Generation and asset-focused formats.

• Possession of Google Ads and Microsoft Advertising certifications.

• Experience with third-party SEM management tools like SA360, Marin, Kenshoo/Skai, or bid management scripts.

• Background in B2B, E-commerce, or Lead Generation.

• Availability to work full-time during Eastern Time (ET) business hours and collaborate with a US-based team.

• Ability to excel in a remote work environment and independently manage time and priorities.

🏝️ Benefits

• Permanent work-from-home arrangement.

• No commuting and no traffic.

• Flexible options for taking breaks to support mental health.

• Monthly Town Hall meetings featuring company milestones and updates.