Paid Search Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of the strategy, development, optimization, and daily oversight of Google Ads and Microsoft Ads accounts.

• Oversee and refine tROAS and Maximize Conversion Value automated bidding strategies.

• Allocate budget effectively among high-intent search, Performance Max, and Demand Generation channels.

• Organize and enhance both Branded and Non-Branded search campaigns to improve relevance, quality scores, and efficiency.

• Enhance Performance Max campaigns by utilizing asset groups, audience signals, negative keyword lists, and placement exclusions.

• Expand Demand Generation campaigns across YouTube, Discover, and Gmail through the use of visual and video materials.

• Create and implement structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets.

• Work in partnership with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and ensuring attribution accuracy.

• Collaborate with Creative, Copywriting, and Landing Page teams to produce high-performing campaign materials.

• Provide weekly and monthly performance reports detailing Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership.

• Manage combined monthly budgets ranging from $225K to $250K.

⛳️ Requirements

• 4–6+ years of dedicated hands-on experience overseeing large-scale Paid Search (Google Ads and Bing Ads) accounts.

• Proven success in managing paid search budgets exceeding $150K per month ($1.5M+ annually) while meeting stringent performance goals.

• In-depth practical knowledge of target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding techniques.

• Extensive experience in running and optimizing non-branded search, Performance Max (PMax), and Demand Generation or Discovery campaigns.

• Expert-level proficiency in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling.

• Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.

• Ability to collaborate on visual and video creative specifications for Demand Generation and asset-led formats.

• Google Ads and Microsoft Advertising certifications.

• Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts.

• Background in B2B, E-commerce, or Lead Generation.

• Exceptional analytical and problem-solving abilities.

• Strong skills in data interpretation.

• Remarkable attention to detail and campaign accuracy.

• Strategic mindset balancing short-term performance with long-term growth.

• Expertise in performance marketing optimization and experimentation.

• Strong forecasting, budget management, and resource allocation skills.

• Capability to identify opportunities and risks prior to impacting performance.

• Excellent communication and stakeholder management abilities.

• Strong project management and prioritization skills.

• Ownership, accountability, and a results-oriented approach.

• Passionate about performance marketing and achieving measurable business outcomes.

• Availability to work full-time during Eastern Time business hours and collaborate with a US-based team.

• Ability to work effectively in a remote setting and independently manage time and priorities.

🏝️ Benefits

• Permanent work-from-home arrangement indefinitely.

• Elimination of commuting and traffic hassles.

• Flexible breaks to recharge and support mental well-being.

• Monthly Town Hall meetings to discuss company milestones and updates.