Paid Search Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily operations of Google Ads and Microsoft Ads across Search, Performance Max, and AI Max, managing structure, bidding, budgets, keywords, ad copy, assets, and target audiences.

• Develop ecoATM's paid advertising presence on AI platforms by expanding ChatGPT ads and exploring new AI and LLM placements.

• Formulate both near- and long-term search strategies as AI evolves within the channel.

• Monitor competitive and industry trends, evaluating their potential impact.

• Maintain a continuous A/B testing roadmap to enhance performance and attract additional investment.

• Increase app advertising and strategize on how to expand successful app campaigns.

• Optimize daily efforts towards online offer locks.

• Work alongside the Director of Paid Media on geo holdout tests to assess search impact on kiosk visits and profit margins.

• Manage pacing, forecasting, weekly performance updates, budget tracking, and reporting on tests and insights.

• Collaborate with Web and Conversion, Creative, and SEO teams on landing pages, ad copy, assets, and the coordination of paid and organic search.

• Report directly to the Director of Paid Media.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid search, including at least 2 years managing a large account.

• Extensive and up-to-date knowledge of Google Ads and Microsoft Ads, including bidding and keyword strategies, campaign types, and AI Max.

• Proven success in increasing paid search investments through experimentation and hypothesis testing.

• Understanding of incrementality versus attributed performance, with experience utilizing this knowledge to inform investment decisions.

• Familiarity with offline or store conversions, offline conversion imports, enhanced conversions, GA4, and auditable conversion tracking.

• Strong spreadsheet analysis skills and proficiency in extracting data from a reporting tool or data warehouse.

• Insightful perspective on search trends as users engage with AI assistants and how brands should navigate media buying in that context.

• Excellent writing skills and the ability to convey results and recommendations to audiences without a search background.

• Proven ownership of channel performance with the capability to drive it forward independently.

• Nice to have: practical experience with ChatGPT ads or other AI advertising placements.

• Nice to have: background in offline-sale industries such as retail, recommerce, automotive, or insurance.

• Nice to have: experience managing local search across numerous locations, including location assets and store-visit measurement.

• Nice to have: familiarity with geo testing tools like Haus or media mix models.

• Nice to have: experience with Apple Search Ads or Google App campaigns.

• Nice to have: proficiency in SQL and reporting tools such as Funnel.io or Looker.

• Must reside in the United States.

🏝️ Benefits

• Short-term incentives may be available based on individual and company performance.

• Additional incentives based on individual and company performance may be available.

• Equal Employment Opportunity employer.

• Assistance and accommodations are available upon request.