Paid Media Strategist II – APAC

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Develop and implement the regional paid media strategy utilizing platforms such as Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and emerging platforms like OpenAI ads.

• Analyze campaign performance on a daily basis and make adjustments to bids, budgets, targeting, and creatives to achieve KPIs.

• Create comprehensive campaigns that span from awareness to lead generation and conversion, customized for regional audiences and market entry strategies.

• Oversee audience segmentation, targeting, and retargeting efforts across various platforms.

• Design and conduct A/B tests for creatives, copy, bidding strategies, and landing pages.

• Collaborate with regional marketing, sales, and product teams on product launches, seasonal campaigns, and specific market requirements.

• Develop reporting frameworks and provide regular performance insights and recommendations to senior stakeholders.

• Keep track of competitive activities, platform updates, new features, and trends in paid media.

• Share best practices and assist in establishing a consistent paid media framework across the global team.

⛳️ Requirements

• A minimum of 5 years of practical experience in managing paid search and paid social campaigns.

• Extensive expertise in Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, and Meta Ads Manager.

• Demonstrated capability to manage large media budgets and achieve pipeline and revenue KPIs.

• Ability to work autonomously, prioritize tasks, and drive projects forward within a global and complex organization.

• Exceptional communication skills with the ability to convert data into clear narratives for marketing and sales leadership.

• Strong analytical skills and experience with Google Analytics 4, Looker Studio, or similar reporting and analytics tools.

• Direct experience in planning and managing paid media for B2B industrial brands is preferred.

• Understanding of regional digital marketing nuances, audience behaviors, and media landscapes across APAC, especially in Vietnam, India, and Malaysia is preferred.

• Familiarity with SEO tools such as SEMrush or Google Search Console is preferred.

• Knowledge of attribution modeling and multi-touch measurement techniques is preferred.

• Comfort in working with CRM and marketing automation data is preferred.

• Experience collaborating across various time zones and cultures within a global organization is preferred.

• Applicants from countries outside the United States must comply with the export control requirements of their respective country and the United States.

🏝️ Benefits

• Equal employment opportunities regardless of race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.