Paid Media Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take charge of the daily execution, management, and enhancement of digital advertising campaigns across platforms such as Google Ads, Meta, ZocDoc, eLocal, connected TV, audio/radio, display, and various other paid media channels.

• Oversee the setup of campaigns, audience targeting, keyword strategies, budget management, bidding processes, creative implementation, tracking, and ongoing performance enhancement.

• Ensure that paid campaigns are precise, up-to-date, and pertinent to Sage Dental’s services, locations, promotions, and business goals.

• Track campaign performance and Return on Advertising Spend (ROAS), identifying opportunities to boost efficiency, reach, conversion rates, and patient acquisition.

• Support integrated marketing campaigns and local market initiatives through effective paid media planning and execution.

• Manage campaign pacing, budget distribution, and performance evaluation against KPIs and business objectives.

• Collaborate with the Senior Director of Integrated Marketing and internal stakeholders to ensure alignment of campaigns with marketing strategies and business priorities.

• Work in conjunction with creative teams, organic marketing, multicultural marketing, strategy, analytics, operations, clinical staff, and external agency partners.

• Maintain precise location details, service offerings, messaging, promotions, landing pages, and calls to action.

• Coordinate the launch of campaigns, creative updates, testing, and optimization across various markets and channels.

• Report on campaign performance, insights, challenges, and recommendations to marketing leadership and stakeholders.

• Monitor, analyze, and report on paid media performance utilizing platform analytics and reporting tools.

• Track expenditures, clicks, impressions, Cost Per Click (CPC), Cost Per Acquisition (CPA), conversion rates, appointment bookings, and ROAS.

• Create regular performance reports containing actionable insights and recommendations.

• Experiment with audiences, creative elements, messaging, landing pages, bidding strategies, and campaign structures.

• Support precise conversion tracking, attribution, and reporting processes.

• Suggest adjustments to media mixes, budgets, targeting strategies, and campaign tactics.

⛳️ Requirements

• 5–10 years of professional experience in paid media, digital advertising, growth/performance marketing, or a related area.

• Extensive hands-on experience in planning, executing, managing, and optimizing campaigns in Google Ads and Meta Ads.

• Experience in healthcare advertising, ideally supporting multi-location healthcare organizations or patient acquisition campaigns.

• Familiarity with ZocDoc, connected TV (CTV), audio/radio advertising, display advertising, and other digital media channels.

• Background in the dental industry is advantageous.

• Proven ability to manage multiple campaigns, budgets, markets, and competing priorities simultaneously.

• Strong analytical skills and experience using campaign performance data to inform optimization and decision-making.

• Familiarity with conversion tracking, attribution, reporting dashboards, and marketing analytics tools.

• Exceptional project management, organizational skills, attention to detail, and follow-through.

• Strong written and verbal communication abilities, with the capacity to collaborate effectively across teams and convey performance insights to stakeholders.

• Ability to work independently, take ownership of daily execution, and proactively identify areas for improvement.

• Knowledge of marketing analytics and reporting platforms such as Google Analytics 4, Patient Prism, Google Ads, Meta, and similar platforms.

• Experience with CRM systems, call tracking, and campaign conversion measurement.

• Understanding of healthcare advertising privacy considerations and relevant digital platform policies.

🏝️ Benefits

• Competitive compensation and benefits package.

• Resources for professional development.

• Access to state-of-the-art technology.

• Collaboration with a dedicated and innovative team.

• A purpose-driven organization that is transforming dental care.