Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of a portfolio of client accounts and act as the primary liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports no less than 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable insights for non-technical clients.

• Foster robust client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and promote growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Monitor performance on a daily basis and make adjustments based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and formulate strategies for improvement.

• Experiment with audiences, messaging, and creative elements to uncover better performance opportunities.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that may impact client results.

• Report to the Associate Director of Operations while maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of direct experience in paid media, particularly with Meta advertising.

• Proven experience managing multiple client accounts and leading client-facing discussions simultaneously.

• Demonstrated ability to steer campaigns towards established performance objectives while facilitating client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, inclusive of vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.