Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement paid media strategies across platforms such as Google Ads, Microsoft Ads, and various social channels.

• Facilitate quarterly or monthly planning sessions, presenting strategic roadmaps that align with client goals and key performance indicators (KPIs).

• Identify and leverage opportunities to enhance campaign performance.

• Measure and report on campaign performance metrics, including lead trends, revenue, budget allocation, search-term quality, and other relevant data.

• Produce monthly reports featuring performance insights and strategic recommendations.

• Work collaboratively with both immediate and cross-departmental teams on client marketing strategies.

• Convert client business priorities into effective strategies that yield qualified leads and/or sales.

• Conduct competitor and audience analyses to uncover market opportunities and industry trends.

• Perform keyword research and evaluate creative assets.

• Lead client calls and drive strategy discussions, utilizing accessible presentations of intricate data.

• Stay updated on digital marketing trends, algorithm changes, industry news, and platform modifications.

• Incorporate innovative approaches and beta features into client strategies.

• Execute personalized strategies across managed platforms to enhance efficiency and return on investment (ROI).

• Develop and implement A/B testing strategies.

• Manage and optimize paid media budgets across various channels and keywords.

• Oversee the complete implementation of paid media campaigns across multiple platforms.

• Engage in team meetings and contribute to the agency's knowledge base.

• Report on performance targets for individual accounts, team efforts, and overall company metrics.

⛳️ Requirements

• At least 2 years of experience in paid search, specifically with Google Ads and Bing Ads.

• Experience working at a digital marketing agency with client-facing responsibilities.

• Proficiency in Google Shopping and Paid Social, including LinkedIn and Meta Ads.

• Familiarity with Google Analytics and Looker Studio.

• Strong critical thinking, problem-solving, and troubleshooting abilities.

• Excellent verbal and written communication skills for client-facing interactions.

• Strong organizational skills to manage and prioritize multiple projects effectively.

• Customer service experience in managing client relationships or enhancing customer experiences.

• Proficient in using spreadsheet functions and formulas for data analysis, trend identification, and summarization.

• Consultative and analytical background gained through agency or freelance client contracts.

• Ability to utilize tools such as Keyword Planner, ChatGPT, or similar tools for optimization strategies.

• Must be based in the USA.

• Unable to provide sponsorship or take over sponsorship of an employment visa.

🏝️ Benefits

• Generous paid time off.

• Comprehensive healthcare coverage.

• 401(k) and retirement savings options.

• Flexible scheduling.

• Remote-first work culture.

• Opportunities for professional development.

• Employee referral program.

• Additional perks aimed at supporting health, productivity, and overall fulfillment.

• Limited travel requirements.