Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement sophisticated paid media strategies across Google Ads, Microsoft Ads, and various social media platforms.

• Facilitate quarterly or monthly planning meetings and deliver strategic roadmaps that align with client goals and KPIs.

• Assess and report on campaign outcomes, including lead trends/revenue, budget distribution, search-term quality, and other key metrics.

• Generate actionable monthly reports featuring performance insights and strategic suggestions.

• Collaborate with both immediate and cross-departmental teams on client marketing strategies.

• Convert client business priorities into qualified leads and/or sales strategies.

• Conduct market and audience analysis to uncover opportunities and identify industry trends.

• Execute keyword research and evaluate creative assets to provide optimization recommendations.

• Lead client calls, present complex data in an accessible manner, and facilitate discussions regarding strategy.

• Remain updated on digital marketing trends, algorithm changes, industry news, and platform updates.

• Apply personalized strategies across paid media platforms to enhance efficiency and ROI.

• Develop and implement A/B testing strategies utilizing advanced bidding and audience targeting techniques.

• Manage and optimize paid media budgets across various channels and keywords through test-and-learn methodologies.

• Oversee the comprehensive implementation of paid media campaigns across multiple platforms.

• Engage in team meetings and contribute to the agency's knowledge base.

• Thrive in a dynamic environment with limited travel requirements while demonstrating accountability.

⛳️ Requirements

• At least 2 years of experience in paid search, specifically with Google Ads and Bing Ads.

• Background in a digital marketing agency with client-facing responsibilities.

• Proficient in Google Shopping and Paid Social (LinkedIn and Meta ads).

• Familiarity with Google Analytics and Looker Studio.

• Strong critical thinking, problem-solving, and troubleshooting abilities.

• Excellent verbal and written communication skills for interactions with customers and team members.

• Well-organized with the capacity to manage and prioritize multiple projects simultaneously.

• Customer service experience in managing client relationships or enhancing customer experience.

• Proficient in spreadsheet functions and formulas for data analysis, trend identification, and summarization.

• Consultative and analytical experience gained through agency or freelance contracts.

• Competence in using tools such as Keyword Planner, ChatGPT, or similar tools to create and evaluate optimization strategies.

• Must reside in the USA.

• Cannot provide sponsorship or take over sponsorship of an employment visa.

🏝️ Benefits

• Health Insurance

• 401(k) & Retirement Savings

• Generous Paid Time Off

• Flexible Scheduling

• Remote-First Culture

• Professional Development

• Employee Referral Program

• Additional benefits aimed at helping you maintain health, productivity, and fulfillment both professionally and personally.