Paid Media Specialist – Search, Shopping

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Take charge of the daily management of Search and Shopping campaigns on Google and Microsoft Ads.

• Implement search-term analysis, negative keyword strategies, keyword expansion, bid and budget adjustments, Shopping product enhancements, as well as refresh and test ads, assets, and creatives.

• Assist with sitewide discount messaging across Search and Shopping platforms.

• Develop and establish new campaigns with appropriate structures aimed at performance and scalability.

• Ensure account cleanliness through routine quality assurance evaluations.

• Collaborate with analytics, creative, merchandising, and various cross-functional teams.

• Convert campaign data into actionable insights.

• Provide weekly, monthly, and ad hoc performance reports to the Paid Media Team and leadership.

• Monitor channel effectiveness and pinpoint optimization opportunities.

• Detect and resolve spending irregularities, performance declines, and ad disapprovals.

• Stay informed on emerging paid-media trends, including keywords, competitors, and industry changes.

• Identify testing possibilities and propose hypotheses, success metrics, and anticipated impacts.

• Execute approved tests, observe results, document findings, and offer recommendations.

• Collaborate closely with the Paid Media Manager to define channel strategies and priorities.

⛳️ Requirements

• A Bachelor’s Degree, preferably in Marketing, Business, or a related discipline.

• At least 3 years of hands-on experience managing paid Search and/or Shopping campaigns.

• Proficiency in the Google Ads platform is essential.

• Familiarity with Microsoft Ads is advantageous.

• Experience in working with Google Merchant Center is a plus.

• Strong skills in Excel.

• Knowledge of product feeds or feed management tools is beneficial.

• Experience in managing paid strategies for e-commerce and B2B is a plus.

• Proven experience in managing budgets of $100k/month.

• Familiarity with external reporting tools is a plus, including Looker, Looker Studio, GA4, Supermetrics, and Tableau.

🏝️ Benefits

• Equal opportunity employer.

• Reasonable accommodations for individuals with disabilities during application/interview processes, job performance, and access to benefits and privileges.

• A culture focused on continuous improvement and growth.

• A diverse, people-centric work environment that celebrates diversity.