Paid Media Specialist – Meta Ads, Google Ads

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Strategize, launch, and enhance Meta Ads and Google Ads campaigns for around 10–15 clients.

• Oversee a monthly ad budget ranging from USD 50,000 to 60,000.

• Manage budgets, target audiences, bidding strategies, creative content, and campaign performance.

• Daily tracking of CPL, CPA, CPC, CTR, CPM, and conversion rates.

• Recognize underperforming campaigns and implement corrective measures.

• Develop and manage Lookalike, Customer List, Retargeting, Exclusion, and funnel-based audience segments.

• Conduct A/B testing and ongoing optimization efforts.

• Ensure comprehensive launch, monitoring, and management of campaigns.

• Set up, verify, and troubleshoot Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, conversion events, and CRM integrations.

• Address tracking, attribution, and conversion challenges.

• Ensure consistency between advertising platforms, CRM data, and reported outcomes.

• Collaborate with CRMs, pipelines, workflows, and automation tools.

• Set up and confirm lead and campaign integrations.

• Diagnose automation and workflow problems.

• Enhance landing pages using WordPress, Elementor, GoHighLevel, or equivalent platforms.

• Conduct A/B tests on landing page elements such as headlines, forms, CTAs, and conversion-driven components.

• Keep dashboards and performance reports current.

• Document optimizations, outcomes, and key insights.

• Create repeatable processes and playbooks.

• Coordinate daily with Account Management, Project Management, and Design teams.

• Report directly to the CEO.

• Engage in resume reviews, technical assessments, case evaluations, interviews, and final CEO interviews as part of the hiring process.

⛳️ Requirements

• Advanced proficiency in English — C1 or C2 level.

• 3 to 7 years of practical experience in Paid Media / Performance Marketing.

• Recent direct experience managing Meta Ads and Google Ads.

• Proven track record in digital marketing, performance, or growth agencies.

• Capability to manage multiple clients and campaigns concurrently.

• Ability to thrive in a fast-paced agency setting with changing priorities and a high degree of independence.

• Experience in managing advertising budgets and making data-informed choices.

• Strong knowledge of Meta Ads and Google Ads platforms.

• Familiarity with Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, tracking, and attribution methods.

• Experience with CRMs and Marketing Automation tools.

• Proficient in creating and managing advanced audience segments.

• Knowledge of landing pages and Conversion Rate Optimization (CRO).

• Ability to showcase tangible campaign results.

• Recent hands-on experience with Meta Ads and Google Ads within the last year.

• Experience managing multiple clients in an agency context.

• Strong attention to detail, ownership, prioritization, organization, follow-through, autonomy, critical thinking, practical judgment, quick learning ability, and results-driven mindset.

• Conversational Spanish or higher proficiency is highly regarded.

• Experience in the restaurant, hospitality, franchise, or multi-location business sectors is highly valued.

• Experience with clients or companies based in the United States is highly regarded.

• Advanced experience with CRM and Marketing Automation tools is highly valued.

• Practical experience with GoHighLevel or similar platforms is highly preferred.

• Experience in building workflows and pipelines is highly appreciated.

• Familiarity with Agency Analytics, Looker Studio, or similar reporting tools is highly valued.

• Understanding of AI tools applicable to marketing and performance is highly esteemed.

🏝️ Benefits

• Fully remote position available within Latin America.

• Full-time contractor engagement.

• Working hours aligned with Eastern Time.

• Daily collaboration with Account Management, Project Management, and Design teams.

• Direct reporting to the CEO.