Paid Media Specialist

This is a fully remote position, open to applicants in Panama, +4 more countries.

📋 Description

• Strategize, create, launch, and oversee high-performance advertising campaigns across Meta platforms (Facebook and Instagram).

• Analyze booking and revenue objectives to establish necessary lead volume, customer acquisition costs (CAC), and conversion metrics.

• Track, assess, and enhance campaign KPIs, conversion rates, and acquisition efficiency to ensure ongoing account growth.

• Implement structured split-testing / A/B testing methodologies for campaign frameworks, ad copy, and creative variations.

• Convert raw photo and video materials into effective ad creative variations aimed at driving bookings.

• Develop and implement the paid media acquisition framework before campaign launches and continuously refine performance afterward.

⛳️ Requirements

• 3–5+ years of focused experience in paid media buying, with specialized knowledge of the Facebook and Instagram advertising ecosystems.

• Proven ability to independently build, manage, and optimize performance campaigns based on rigorous KPI tracking (CAC, conversion rates, ROI).

• Demonstrated experience in transforming raw visual assets into performance-oriented ad creative.

• Extensive understanding of Meta Ads Manager, audience targeting, conversion tracking, and campaign analytics.

• Excellent organizational abilities, self-discipline, and capability to work collaboratively with business founders without the need for micromanagement.

• Bilingual in Spanish is required.

🏝️ Benefits

• Work From Home

• Performance Bonus