Paid Media Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Implement Rocket Clicks' specialized playbooks and First Principles methodology.

• Create, launch, and oversee Paid Search, Paid Social, and Programmatic advertising campaigns.

• Enhance campaign performance through data analysis, bid modifications, audience segmentation, and creative testing.

• Ensure precise tracking, reporting, and delivery settings are in place.

• Maintain appropriate pacing in relation to budgets and planned media mix.

• Collaborate with design and editing teams to produce high-impact ad creative.

• Monitor daily and weekly performance metrics, highlighting risks and opportunities.

• Conduct audits of accounts to ensure alignment with best practices and strategic objectives.

• Implement and troubleshoot conversion tracking mechanisms.

• Translate client objectives into actionable campaign tasks in collaboration with the Paid Media Manager.

• Engage in sprint planning, providing updates on progress and obstacles, while managing assigned tasks.

• Work alongside SEO and Project Management teams.

• Document client-specific insights, experiments, and updates to playbooks.

• Execute tasks outlined in the roadmap at least two weeks in advance.

• Identify opportunities for automation and efficiency enhancements.

• Contribute to the development of documentation and process improvement.

• Ensure all work complies with quality standards, deadlines, and budgetary expectations.

⛳️ Requirements

• Bachelor's degree or equivalent professional experience required.

• 2-4 years of relevant experience in digital marketing.

• Proven track record of optimizing campaigns to meet or exceed key performance indicators such as CPL, ROAS, or cost-per-lead efficiency.

• Demonstrated ability to manage monthly ad budgets of $20,000 or more across multiple clients or brands.

• Proficient in Google Ads, Microsoft Ads, Meta, LinkedIn, and other emerging platforms.

• Direct experience with Google Ads and Microsoft Ads is essential.

• Practical experience with Meta Ads Manager, LinkedIn Ads, TikTok Ads (or similar platforms) is required.

• Hands-on experience with StackAdapt, Simpli.fi, or The Trade Desk.

• Strong understanding of conversion tracking and analytics, including setup, QA, and troubleshooting via Google Tag Manager and Google Analytics.

• Experience in interpreting data and generating actionable performance reports using Looker Studio or platform dashboards.

• Familiarity with A/B testing, creative experimentation, and data-driven campaign adjustments.

• Previous agency or client-facing experience is preferred, particularly in performance-driven or lead generation sectors.

• Exposure to automation tools, scripts, or AI-driven optimization is advantageous.

🏝️ Benefits

• 10 Paid Vacation Days per year.

• 5 Paid Sick Days per year.

• Paid Company Holidays per year.

• Maternity Leave.

• Paternity Leave.

• Bereavement Leave.