Paid Media Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop, launch, and oversee campaigns on Facebook and TikTok.

• Execute creative, audience, and bidding experiments and refine based on performance metrics.

• Ensure pacing and delivery align with daily/weekly budgets and scheduled flight dates.

• Implement campaigns across display, video, and YouTube channels.

• Optimize for CPA, ROAS, CTR, CVR, and VTR objectives through bid, budget, and audience strategies.

• Oversee creatives, tags, and placements to guarantee accurate delivery.

• Manage campaign assets, URLs, and tracking parameters efficiently.

• Verify pixels/tags and event firing functionalities.

• Conduct pre-launch and post-launch quality assurance.

• Maintain comprehensive documentation, naming conventions, and change logs.

• Monitor expenditures and adjust budgets/bids to achieve pacing and performance targets.

• Identify under/over-delivery issues and enact corrective measures.

• Suggest spend reallocations across various platforms and strategies.

• Generate performance reports and provide recommendations for next steps.

• Collaborate with account, creative, and analytics teams on objectives and testing strategies.

• Relay risks, successes, and action items to relevant stakeholders.

⛳️ Requirements

• Experience in paid media, particularly focusing on paid social and programmatic advertising.

• Proficient in campaign setup, trafficking, and optimization on Facebook, TikTok, and display/video/YouTube platforms.

• Strong analytical and problem-solving capabilities, utilizing performance data to inform decisions.

• Excellent communication and project management skills within a dynamic, client-facing environment.

• Proven track record of managing budgets, pacing, and performance across multiple campaigns simultaneously.

• A computer with a minimum of 8GB RAM.

• Intel i5 core processor/AMD Ryzen 5 Processor or a higher specification.

• An internet speed of at least 40MBPS.

• A headset with a long-range noise-cancelling microphone and a webcam.

• A backup computer and internet connection.

• A quiet, dedicated workspace at home.

• A reliable internet connection.

• Personal computer with Intel Core i5 or a similar or superior model.

• Availability to work 40 hours per week, from 9:00am to 5:00pm Eastern Time.

• Technical skills with Facebook Ads Manager, TikTok Ads Manager, YouTube/Google Ads or programmatic platforms, pixel/tag implementation, UTM tracking, QA and trafficking best practices, Excel/Sheets, performance analysis, and reporting tools.

• Experience in audience building, creative and bid testing, pacing and delivery management, and optimization focused on conversions.

🏝️ Benefits

• No benefits package included.