Paid Media Specialist

This is a fully remote position, open to applicants in Australia.

📋 Description

• Create, manage, and enhance paid search, paid social, and retargeting campaigns utilizing Google Ads, Meta, and LinkedIn.

• Utilize AI-driven campaign formats and new advertising technologies.

• Track, analyze, and report on campaign effectiveness from click-through rates to enrolment statistics.

• Apply data-informed insights to guide campaign optimization strategies.

• Predict lead volumes, media expenditures, and performance results.

• Collaborate with creative, content, and web teams to produce campaign materials and improve landing pages.

• Assist with conversion rate optimization efforts and testing methodologies.

• Stay updated on industry trends, advancements in digital platforms, and consumer behavior.

• Work alongside both internal teams and external partners on marketing initiatives and strategic projects.

⛳️ Requirements

• A strong enthusiasm for digital marketing.

• Prior experience utilizing data, technology, and innovation to execute campaigns.

• Strong analytical and problem-solving skills.

• A commercial mindset that emphasizes performance and ROI.

• Capability to interpret complex insights into straightforward, actionable recommendations.

• Interest in AI, automation, and new marketing technologies.

• A proactive attitude and a sense of ownership over tasks.

• Excellent collaboration abilities.

• Adaptability in a fast-paced, high-growth setting.

• Must be an Australian resident with full working rights.

• Preferred candidates may need to undergo a police check and other pre-employment screenings.

🏝️ Benefits

• A leading global EdTech organization in Australia and Southeast Asia.

• Flexible “Work Anywhere” policy (remote, hybrid, or office-based).

• A high-growth atmosphere with ample career advancement opportunities.

• A collaborative, innovative, and people-centric culture.

• Recognized as a Great Place to Work in Australia & Malaysia.

• Support for professional development, including access to certifications and training programs.

• Employee Assistance Program and wellness initiatives.

• Access to LinkedIn Learning and career development resources.

• IT equipment provided to ensure your success.

• An inclusive hiring process.