Paid Media Specialist

This is a fully remote position, open to applicants in Spain.

📋 Description

• Design, implement, and oversee Paid Media campaigns on various digital advertising platforms.

• Develop, enhance, and track campaigns in Google Ads, Microsoft/Bing Ads, Meta Ads, DV360, Criteo, and additional advertising channels.

• Manage campaigns across Search, Display, Video, and other performance marketing avenues.

• Cultivate relationships with hotel and hospitality clients through meetings, campaign assessments, and strategic discussions.

• Offer budget recommendations and investment strategies aimed at achieving revenue and growth objectives.

• Formulate and execute digital marketing strategies customized to meet client needs.

• Monitor campaign performance, analyze outcomes, and provide actionable insights and reporting.

• Optimize CPA, ROI, ROAS, conversion rates, and various campaign KPIs.

• Keep up-to-date with digital marketing trends, technologies, and best practices.

• Collaborate with internal marketing teams to ensure effective campaign execution and ongoing improvement.

• Recognize upselling and cross-selling opportunities to boost client outcomes and commercial success.

⛳️ Requirements

• A minimum of 2 years' experience managing Paid Media or Performance Marketing campaigns across diverse digital advertising platforms.

• Strong practical knowledge of Google Ads and Meta Ads (Facebook & Instagram Ads Manager).

• Familiarity with Microsoft/Bing Ads, DV360, and Criteo is a plus.

• Proficient in Google Analytics, Google Tag Manager (GTM), and Looker Studio.

• Possess strong analytical abilities and the capacity to make data-driven recommendations.

• Fluent or professional-level English communication skills, both written and verbal.

• Previous experience or knowledge in travel, hospitality, OTA, hotel chains, bed banks, channel management, or booking engines is highly regarded.

• Capability to establish trusted client relationships and communicate effectively with stakeholders.

• Strong organizational abilities, attention to detail, and capacity to manage multiple campaigns concurrently.

• Exceptional interpersonal and communication skills.

• A collaborative team-player mentality.

• A proactive, results-oriented approach focused on enhancing performance through strategic recommendations.

🏝️ Benefits

• Attractive benefits package.

• Innovative, engaging, and multicultural work environment.

• Opportunity to establish robust and lasting business relationships and friendships from around the globe.

• Career development opportunities locally or within various working locations worldwide.