Paid Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, oversee, and enhance paid media campaigns for clients in the legal sector across Google, Bing, Meta, and various other advertising networks in line with their defined paid media objectives.

• Monitor the progress of paid media campaigns to ensure optimal delivery without under or over performance.

• Present performance metrics to stakeholders, including strategic recommendations aimed at enhancing results.

• Conduct competitive research to ensure iLawyerMarketing clients maintain a leading edge over their rivals.

• Offer assistance to internal teams regarding pertinent paid media inquiries.

• Perform keyword research and create ad copy to align with campaign goals.

• Collaborate with team members to generate and execute innovative campaign strategies.

• Keep abreast of industry developments and best practices in paid media.

• Assist the Paid Media Director with daily campaign management responsibilities.

• Support ad hoc projects and other tasks as assigned by management.

⛳️ Requirements

• 1 - 2 years of experience in paid media within an agency setting.

• Preferred experience in the legal marketing sector.

• Client-facing experience is a plus, including participation in meetings, communicating campaign progress, and fostering positive client relationships.

• Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising.

• Ability to translate campaign metrics into clear, actionable insights for clients and internal teams using various platforms (Google Tag Manager, Google Analytics 4, etc.).

• Experience in managing and scaling advertising budgets effectively, including forecasting, pacing, and performance reporting.

• Understanding of lead generation funnels and conversion optimization.

• Demonstrates coachability by actively seeking, receiving, and implementing feedback to enhance performance and adapt to changing processes and priorities.

• Exceptional attention to detail, ensuring accuracy in campaign setup, optimization, reporting, and quality assurance.

• Strong written and verbal communication abilities, facilitating effective collaboration with internal teams and clear communication with clients.

• Proven capacity to stay updated with trends in paid media, platform changes, automation tools, and new ad formats.

• Outstanding organizational and time management skills, capable of juggling multiple projects, competing priorities, and deadlines concurrently.

• Team-oriented with a positive mindset and eagerness to learn and grow.

🏝️ Benefits

• Performance-based bonuses to recognize excellence.

• Medical, Dental, Vision, and Life Insurance.

• 401(k) matching to assist in future planning.

• 6 weeks of paid parental leave for new parents.

• $2000 annual tuition reimbursement for continuing education.

• Monthly data stipend to facilitate your remote work setup.

• Paid vacation and sick leave for a balanced work-life experience.

• 11 paid holidays to enjoy throughout the year.

• Designated paid days for personal rest and rejuvenation.

• Paid birthday holiday to celebrate your special day.

• Comprehensive Employee Assistance Program for personal support.

• Opportunities for leadership and career advancement.

• Anniversary rewards to honor significant milestones.