Paid Media Specialist

This is a fully remote position, open to applicants in Serbia, +5 more countries.

📋 Description

• Enhance budgets, bidding strategies, target audiences, inventory, and creative assets to boost performance and drive incremental growth.

• Utilize first-party data, advanced audience targeting, remarketing strategies, and intent signals.

• Evaluate performance metrics using GA4, Looker Studio, DSP, and platform data.

• Transform performance insights into practical recommendations.

• Partner with creative, analytics, performance, and client teams as a strategic collaborator in paid media.

• Oversee comprehensive paid media initiatives across Paid Social, Search, Programmatic, Open Web, Ad Networks, Native, and Retail Media.

• Engage in continuous testing, learning, and scaling of effective strategies.

• Keep abreast of trends in programmatic advertising, ad technology, AI, attribution, and digital marketing.

• Ensure adherence to relevant regulatory guidelines and platform standards.

• Contribute to measurable growth in global markets.

⛳️ Requirements

• Minimum of 3 years of experience in Paid Media or Performance Marketing.

• Practical experience in Paid Social, Search, Programmatic, Open Web, Ad Networks, Native, and Retail Media.

• Strong analytical abilities and problem-solving skills.

• Proven experience managing multiple campaigns, budgets, and markets.

• Outstanding written and verbal communication skills in English.

• Experience in international, e-commerce, or highly regulated industries is advantageous.

🏝️ Benefits

• Flexible working arrangements: hybrid models in cities with physical offices and remote options elsewhere.

• Work Away Days—up to one month of fully remote work each year.

• Flexible schedules, typically starting the day at 9 a.m. locally.

• Professional development opportunities, mentorship programs, regular learning sessions, and access to external consultants.

• Bonus programs available.

• Bonusly peer-to-peer recognition system offering points for gifts and vouchers.

• Private health insurance, depending on location.

• Volunteer days to support community engagement.

• Opportunities for team gatherings online and in-person.

• An extra day off to celebrate your birthday.