Paid Media Manager – Digital Marketing, Lifestyle Brand

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Conduct reviews and audits of the current Meta Ads and Google Ads configurations.

• Discover opportunities to enhance campaign structure, targeting, creative elements, tracking, performance, and return on investment (ROI).

• Construct, oversee, and consistently refine paid advertising campaigns.

• Manage audience targeting, remarketing efforts, and customer acquisition initiatives.

• Engage in ongoing testing of creatives, audiences, and campaigns.

• Track advertising expenditures and optimize for improved return on ad spend (ROAS) and profitability.

• Ensure that proper conversion tracking and attribution methodologies are established.

• Formulate paid media strategies for promotional and seasonal events.

• Deliver reports detailing campaign performance, insights, and suggested actions.

• Develop the digital marketing strategy for the September/October summer launch and the November peak trading period.

• Coordinate digital initiatives for Black Friday, Christmas, and the New Zealand summer season.

• Maintain a promotional calendar that covers advertising, social media, email, and website activities.

• Assess and enhance Klaviyo flows and campaigns, including email journeys, segmentation, personalization, and lifecycle marketing.

• Create and manage the organic social media strategy, including content calendars, scheduling, and publishing.

• Design digital assets and promotional graphics for social media, advertising, email, and website campaigns.

• Handle day-to-day maintenance of the Shopify e-commerce website, which includes products, imagery, promotional content, banners, collections, and landing pages.

• Monitor performance metrics across Meta, Google, Klaviyo, Shopify, and social media channels.

• Prepare performance reports that utilize ROAS, conversion rates, customer acquisition costs, email engagement, and online revenue to suggest improvements.

⛳️ Requirements

• Demonstrated experience in managing Meta and Google Ads for e-commerce brands.

• Proven history of enhancing paid media performance and ROI.

• Experience in auditing and optimizing existing advertising accounts.

• Strong knowledge of conversion tracking, audience segmentation, remarketing, and campaign optimization.

• Proficiency in using Klaviyo for email campaigns, flows, segmentation, and automation.

• Experience in managing or maintaining Shopify e-commerce websites.

• Solid understanding of organic social media strategy and content planning.

• Graphic design skills applicable to social media, advertising, and digital campaigns.

• Strong analytical capabilities and the ability to interpret e-commerce marketing data confidently.

• Capacity to work independently and deliver results with minimal supervision or training.

• Essential: Experience with Meta Ads Manager.

• Essential: Experience with Google Ads.

• Essential/Highly Preferred: Experience using Klaviyo.

• Essential/Highly Preferred: Experience with Shopify.

• Familiarity with Google Analytics / GA4.

• Familiarity with Meta Business Suite.

• Familiarity with Google Merchant Center.

• Familiarity with Canva and/or Adobe Creative Suite.

• Familiarity with social media scheduling platforms.

• Familiarity with Google Workspace / Microsoft 365.

• Desirable: Experience in marketing surf, skate, outdoor, fashion, lifestyle, or sporting brands.

• Desirable: Experience marketing to New Zealand and international e-commerce audiences.

• Desirable: Previous participation in Black Friday, Christmas, or other major e-commerce campaigns.

• Desirable: Skills in video editing and short-form content creation.

• Desirable: Experience with Google Merchant Center and Shopping campaigns.

• Desirable: Understanding of e-commerce conversion rate optimization.

• Desirable: Experience supporting wholesale and retail brands alongside e-commerce.

🏝️ Benefits

• Initial commitment of 25 hours per week, with the potential for increased hours as the role evolves.

• Public holidays observed in New Zealand.

• Opportunity to expand responsibilities into broader areas such as social media, creative, email, and Shopify management.

• A hands-on role providing significant autonomy and the chance to directly impact e-commerce growth.