Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a subject matter expert in Paid Media

• Oversee the development of strategies, innovation, tactical implementation, and performance management for a portfolio of 3 to 5 client accounts

• Design, execute, and evaluate paid media campaigns that align with client KPIs, marketing, and business objectives

• Implement campaigns across platforms such as Google, Meta, LinkedIn, and TikTok

• Serve as the main Paid Media contact for assigned clients

• Lead biweekly and ad hoc client meetings while fostering strong client relationships

• Encourage channel innovation and identify opportunities for campaign optimization and testing by utilizing performance data

• Develop, assess, and deliver actionable Paid Media performance reports to clients

• Communicate project timelines, manage client expectations, and provide proactive updates

• Collaborate with the Creative Director and Design team on ad development, testing plans, creative strategies, and briefs

• Gain an understanding of client industries, audiences, and objectives while keeping an eye on industry trends and best practices

• Engage in Paid Media brainstorming sessions

• Work alongside Senior Paid Media Managers and Associate Directors on larger client strategies and tactical executions

• Partner with SEO, Measurement, and Creative teams to ensure client delivery

• Receive feedback and coaching from the Associate Director of Media

⛳️ Requirements

• A minimum of 3+ years of experience in a paid media agency; the ideal candidate will have 3 to 5 years of experience

• Previous experience in a performance agency is essential

• Proven track record in managing both Paid Search and Social campaigns

• Familiarity with Google and Meta platforms; experience with LinkedIn and TikTok is considered a bonus

• Skilled in building rapport, establishing expertise and credibility, and acting as the client-facing lead

• Capacity to develop and implement Paid Media strategies across various industries

• Ability to link media performance to tangible business and revenue outcomes

• Prior experience in managing clients from strategy formulation through execution, reporting, and communication

• Proficient in Excel and/or Google Sheets

• Capability to analyze intricate data using GA4 and other analytical tools

• Strong skills in project and time management

• Adaptable, curious, eager to learn, and open to receiving feedback and coaching

🏝️ Benefits

• Unlimited PTO

• Comprehensive health, dental, and vision insurance plans

• Virtual team events and a fun, casual, inclusive company culture

• Company-sponsored ClassPass membership

• 12 weeks of paid parental leave

• Summer Fridays

• 401(k) plan with employer matching

• Competitive salary

• Opportunities for professional growth, support, coaching, and learning