Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee, assess, plan, and implement targeted digital marketing campaigns for clients across paid media.

• Formulate effective strategies for Paid Search, Paid Social, and Programmatic Display to enhance client growth.

• Independently manage multiple channels for various clients.

• Combine offline customer data with online campaign performance metrics.

• Collaborate with the creative team on programmatic display and social media creatives.

• Supervise and evaluate custom reports for clients with extensive geographic reach.

• Identify prospects for introducing new services to current and potential clients.

• Work alongside Account Managers and key clients to review progress and interpret analytic results to boost client ROI.

• Monitor and enhance campaign pacing, budgets, and bidding strategies.

• Analyze and develop strategies based on campaign performance metrics.

• Stay informed about the effects of AI on digital marketing and AI-powered paid media products.

• Keep abreast of the latest best practices in paid media, beta programs, advertising networks, and innovative opportunities.

• Track new digital techniques and trends within the media landscape and the broader digital ecosystem.

⛳️ Requirements

• A minimum of 2 years of professional experience in paid digital marketing.

• A Bachelor's Degree or higher in Business, Marketing, or a related discipline.

• Proficient in developing and optimizing Paid Search, Paid Social, and Programmatic campaigns through performance report analysis and down-funnel data.

• Advanced proficiency in Microsoft Excel, including VLOOKUPs and Pivot Tables.

• Capability to manage intricate projects and achieve results in a fast-paced, deadline-driven environment.

• Outstanding verbal and written communication skills.

• Self-motivated individual who proactively identifies and addresses gaps in processes, communication schedules, and campaigns.

• Comfortable collaborating closely with key partners to manage the process with the larger team.

• Detail-oriented with a high level of accuracy in updating systems.

• Willingness to travel – 10%.

🏝️ Benefits

• Performance-based bonuses or commission.

• Equity offered in the form of restricted stock units.

• Comprehensive health care benefits.

• Retirement benefits.

• Paid sick leave.

• Parental leave.

• Paid time off or vacation benefits.

• Additional tax-reportable benefits.