Paid Media Manager

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Take charge of and allocate paid media budgets independently across various active channels.

• Create and execute paid media strategies for platforms including Google Ads, Meta/Facebook Ads, Microsoft Ads, and PPL networks.

• Work alongside the Senior Paid Media Manager to establish campaign priorities, ad creative direction, and audience segmentation.

• Maintain documentation for pacing related to budgets and lead volume objectives.

• Monitor, analyze, and report on paid media KPIs linked to pipeline, MQL, and revenue targets.

• Oversee and enhance both evergreen and seasonal paid search and social media campaigns.

• Investigate, construct, and launch advertising campaigns on self-serve platforms.

• Implement A/B testing and conversion rate optimization strategies across landing pages, bidding tactics, ad copy, and visuals.

• Suggest new audience segments and emerging platforms based on analytical insights.

• Collaborate with leaders across departments on marketing and sales initiatives.

• Ensure that ad creative and copy adhere to platform standards and Fullbay brand guidelines.

• Stay updated on changes to paid media platforms, algorithm shifts, and industry best practices.

• Conduct competitor analysis and market research to guide channel strategy.

• Comply with confidentiality and regulatory standards.

• Carry out additional responsibilities as assigned.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, whether in-house or at an agency.

• Proficient in managing Google Ads, Meta/Facebook Ads, and Microsoft Ads.

• Familiarity with B2B SaaS environments and an understanding of extended sales cycles along with MQL/pipeline metrics.

• Strong analytical capabilities with the ability to convert data into strategic insights.

• Proven success in independently managing and optimizing multi-channel paid media budgets.

• Knowledge of conversion tracking, attribution models, and marketing analytics.

• Proficient in using reporting tools and CRM-integrated marketing analytics, such as Salesforce.

• Experience with AI-driven tools and workflows in the realm of paid media.

• Exceptional attention to detail with the capacity to manage multiple campaigns and priorities concurrently.

• Preferred: experience with pay-per-lead platforms and performance-based media buying.

• Preferred: hands-on experience with TikTok Ads Manager.

• Preferred: familiarity with OpenAI advertising products or AI-driven media platforms.

• Preferred: experience with CTV or programmatic advertising platforms.

• Preferred: familiarity with marketing automation platforms like Marketo or HubSpot.

• A background in heavy-duty, trucking, fleet, or automotive sectors is advantageous.

• Capability to meet physical demands, including sitting at a computer, using a keyboard and telephone, lifting or moving up to 10 pounds, reaching, walking, and effective communication.

• Ability to meet vision requirements including close vision, color vision, and focus adjustments.

🏝️ Benefits

• Competitive salary and performance-driven bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Professional development and training opportunities.

• Dynamic work environment with a focus on teamwork and collaboration.