Paid Media Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact point.

• Facilitate bi-weekly client calls to discuss performance, strategy, testing priorities, and subsequent actions.

• Prepare and distribute bi-weekly performance reports no less than 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Cultivate robust client relationships that foster retention, renewals, and referrals.

• Proactively recognize and tackle account risks and opportunities.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account structure, and creative testing.

• Track daily performance metrics against cost-per-appointment and other critical acquisition indicators.

• Identify underperforming campaigns and ascertain where modifications are likely to yield improvements.

• Create structured testing strategies across audiences, offers, messaging, creative, and campaign components.

• Write compelling direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to formulate new creative and messaging hypotheses.

• Collaborate with video editors, providing clear creative direction.

• Utilize AI tools to expedite research and copy development, ensuring quality and strategic insight are upheld.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows efficiently.

• Identify and rectify technical issues between advertising platforms and client systems.

• Assess performance across media, messaging, tracking, and lead flow to pinpoint the source of funnel issues.

• Report to the Associate Director of Operations, maintaining direct accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of practical paid media experience, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts and spearheading client-facing strategic discussions simultaneously.

• Established capability to steer campaigns towards specific performance targets while ensuring client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Proficiency with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving skills.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance Bonus incentives.