Paid Media Lead

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and future actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic choices.

• Foster client relationships to enhance retention, renewals, and referrals.

• Recognize and mitigate account risks while identifying opportunities.

• Create, launch, and optimize Meta campaigns for lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns to identify areas for improvement.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Compose direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for experimentation.

• Utilize performance data to create hypotheses for creative and messaging strategies.

• Collaborate with video editors while providing creative direction.

• Leverage AI tools to expedite research and copy development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automations via Zapier, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of practical paid media experience, particularly with Meta advertising.

• Proven experience managing multiple client accounts simultaneously and leading client strategy discussions.

• Demonstrated ability to drive campaigns towards specific performance objectives while fostering client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Experience in video sales letter marketing is preferred.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is preferred.

• Direct-response advertising experience is preferred.

• Candidates seeking upper compensation should showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-range candidates should demonstrate quantifiable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative input.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance Bonus.