Paid Media Growth Director

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Lead the development of paid growth strategies for technology firms.

• Oversee over $1M per month in paid media expenditure across various clients.

• Manage comprehensive media plans spanning search, social, video, CTV, programmatic, and ChatGPT Ads.

• Explore new channels and devise investment strategies.

• Create measurement plans for clients that encompass tracking, geo-holdout tests, in-platform lift tests, and MMM calibration.

• Assess media incrementality.

• Establish creative strategies and testing roadmaps.

• Convert research findings and test outcomes into actionable concepts and briefs.

• Utilize AI workflows for audits, pacing, reporting, and optimization of accounts.

• Correct AI workflows when inaccuracies arise.

• Deliver insights and results to executives during weekly, monthly, and quarterly business reviews.

• Connect paid media outcomes with SEO and AEO.

• Assist in hiring and lead the paid media team.

• Develop team playbooks and mentor paid marketers on effective paid initiatives.

⛳️ Requirements

• Over 7 years of experience in agency or in-house paid media roles.

• Proven track record of managing $1M+ per month across diverse clients and channels.

• Hands-on expertise with platforms such as Google Ads, Microsoft Ads, Meta Ads, TikTok, LinkedIn, YouTube, and programmatic tools like DV360.

• Experience in forecasting, pacing, and budget distribution aligned with business objectives.

• Proficient in executing lift tests from start to finish and responding to MMM analyses.

• Strong understanding of incrementality, attribution, KPI selection, and business economics.

• Experience leading creative strategy and testing initiatives.

• Daily engagement with LLMs.

• Developed at least one AI workflow for audits, reporting, optimization, or creative purposes that provided significant time savings for the team.

• Outstanding data analysis capabilities.

• Comfortable utilizing Looker and Sheets.

• Experience in managing and developing a team of paid marketing professionals.

• Strong executive presence when interacting with VP and C-suite marketers.

🏝️ Benefits

• Flexible work environment with options for distributed team arrangements.

• Generous flexible PTO policy.

• Comprehensive healthcare coverage.

• Opportunities for further educational advancement.

• Competitive compensation designed to attract top talent.

• Independence and ownership to drive projects and make decisions.

• Development of processes through iteration, measurement, and ongoing improvement.