Paid Media Coordinator

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Establish, implement, and oversee Paid Social and Paid Search advertising campaigns utilizing Meta Ads Manager and Google Ads.

• Ensure accurate audience targeting, proper tracking pixels, and effective naming conventions.

• Evaluate creative assets, placement effectiveness, and engagement metrics to optimize ROAS and enhance campaign performance.

• Create detailed creative briefs for graphics and video production teams.

• Gather high-performing assets to maintain ad creative that is fresh and impactful.

• Compile performance summaries and monitor key acquisition metrics.

• Deliver actionable insights and data-driven recommendations to leadership.

• Keep abreast of fashion e-commerce trends.

• Experiment with new platform features.

• Assist in developing A/B testing strategies to drive continuous improvement in results.

⛳️ Requirements

• 1–2+ years of experience in digital marketing, paid search (PPC), or paid social media advertising.

• Proficiency in Meta Ads, Facebook Ads Manager, and Google Ads.

• Demonstrated experience working with campaign data, digital analytics, and reporting.

• Capability to extract essential metrics and performance insights.

• Strong organizational abilities and meticulous attention to tracking parameters, ad setups, and delivery timelines.

• Skill in identifying compelling ad visuals and messaging.

• Exceptional written and verbal communication skills in English.

• Genuine passion for e-commerce, digital marketing, and retail trends.

• Experience with TikTok Ads, Pinterest Ads, or Snapchat Ads Manager is a plus.

• Familiarity with fashion, apparel, or lifestyle e-commerce brands is an advantage.

• A Bachelor’s Degree in Marketing, Business, Advertising, or a related field is a bonus.

• Open to Philippine citizens only.

• Applications must be submitted in English.

🏝️ Benefits

• HMO healthcare coverage for you and one dependent (including COVID insurance).

• 20 combined sick leave/vacation leave days accrued from day one (10 accrued upon passing regularization).

• 13th-month bonus.

• Government-mandated benefits.

• Computer will be provided.

• Internet allowance.

• Welcome gift packs.

• Social activities.

• Year-End Party.

• Christmas hamper.

• Paid birthday leave.

• Birthday treat.

• Milestone anniversary gifts.