Paid Media Coordinator

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Monitor the daily performance of campaigns and implement data-driven modifications.

• Assess lead volume, cost per lead (CPL), conversion rates from lead-to-start, and cost per start (CPS).

• Provide insightful analysis regarding campaign effectiveness.

• Work with media buyers and lead generation partners to identify optimization opportunities.

• Implement strategies aimed at enhancing campaign outcomes.

• Collaborate with creative teams to produce both static and video content.

• Share results of ad performance and supervise ongoing optimization tests.

• Conduct and evaluate A/B testing for creative design, messaging, landing-page conversion rates, ad placements, click-through rates, and campaign return on investment (ROI).

• Initiate campaigns within set budgets and enrollment objectives.

• Compile and present performance reports on a daily, weekly, and monthly basis.

• Partner with CIAT departments to synchronize messaging, ads, placements, enrollment targets, financial goals, and audience segmentation.

• Assist in tracking paid media budgets and allocating channels or lead partners.

• Perform competitive analysis to support new programs, program modifications, and policy updates.

• Stay informed about trends and best practices in higher education student retention.

• Adhere to federal, state, accreditation, and institutional compliance guidelines.

• Follow communication protocols and promote customer satisfaction and professionalism.

• Represent CIAT’s mission, vision, purpose, and values.

• Work Monday through Friday with potential weekend and evening hours; this role does not have supervisory duties.

⛳️ Requirements

• A Bachelor’s degree in marketing, business, communications, or a related area is preferred.

• At least three years of experience in digital marketing or advertising is required.

• Familiarity with Google Ads and Meta advertising platforms is essential.

• Experience with LinkedIn and YouTube advertising is a plus.

• Strong analytical capabilities with the ability to provide actionable recommendations.

• Detail-oriented with the capacity to multitask effectively.

• Proficiency in student information systems is preferred.

• Excellent organizational and prioritization skills.

• Strong verbal and written communication abilities.

• Self-motivated and possesses a robust work ethic.

• Ability to foresee needs and make independent judgments.

• Strong analytical, problem-solving, and general business skills.

• Proficient in Microsoft Office, including Outlook, Word, Excel, PowerPoint, and MS Project.

• Adaptable to a rapidly evolving environment.

• Capable of collaborating with colleagues, academic departments, and administration.

• Willingness to take on responsibilities outside of typical business hours and work longer hours occasionally.

• Ability to manage sensitive information with confidentiality.

• High standards of ethics and professionalism.

• Capability to embody CIAT's mission, vision, purpose, and values.

• Ability to sit for extended periods and utilize computers, phones, and virtual communication tools.

• Competence in performing basic mathematical calculations.

• Ability to maintain data security, confidentiality, and secure connections.

• Ability to ensure a safe and ergonomic home office environment.

🏝️ Benefits

• Opportunity for remote work from an approved home office location.

• Provision of necessary work-related equipment.

• Reasonable accommodations for disabilities.

• Workers' compensation and liability coverage for injuries occurring in the home office, as per company policy and applicable laws.

• Equal employment opportunities and protections against discrimination.

• A culture that promotes professional development and lifelong learning.