Paid Media Contractor

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Oversee performance management across paid advertising channels.

• Create, administer, and enhance paid search initiatives utilizing Google Ads and manage paid social campaigns via LinkedIn Campaign Manager across various product categories and regions.

• Formulate keyword and audience strategies, handling bids, budgets, and advertisement structures.

• Coordinate conversion strategies with funnel stages, including MQLs, SQLs, and pipeline, in collaboration with Marketing Operations and Inside Sales.

• Supervise paid media investment to optimize pipeline contributions while ensuring a reasonable Customer Acquisition Cost (CAC).

• Initiate structured experiments focusing on ad copy, creative elements, audience segments, bidding tactics, and promotional offers.

• Record testing insights and scale successful methods while ensuring consistency with brand voice.

• Collaborate with Marketing Operations and Content teams to enhance landing page relevance, form performance, and post-click user experience.

• Ensure governance of campaigns, maintaining naming conventions, change logs, budget pacing, and quality assurance processes across Google Ads, GA4, GTM, HubSpot, and LinkedIn Campaign Manager.

• Identify campaign risks and opportunities in a proactive manner.

• Generate weekly and monthly performance reports with actionable insights for marketing leadership.

• Participate in monthly and quarterly planning, performance forecasting, budget distribution, and channel strategy alignment.

⛳️ Requirements

• Proven hands-on experience in managing paid search and paid social campaigns.

• Required experience with Google Ads and LinkedIn Campaign Manager.

• Familiarity with GA4, Google Tag Manager, and HubSpot or similar marketing automation/CRM platforms.

• Background in linking paid media performance to pipeline and revenue metrics, beyond just click or lead volume.

• Excellent reporting and analytical abilities, including extracting performance data, identifying trends, and translating data into actionable insights.

• Comfortable working across multiple regions, product lines, and stakeholders in a B2B setting.

• Strong organizational skills, including adherence to naming conventions, documentation practices, and structured testing methodologies.

• Ability to prioritize tasks effectively and manage organizational responsibilities.

• Capacity to suggest improvements and constructively challenge oneself and team members.

• Proficient in communicating, writing, and synthesizing information.

• Ability to juggle multiple tasks in a fast-paced environment.

• Team-oriented with qualities of tact, diplomacy, autonomy, diligence, and discipline.

• Experience in B2B SaaS or fintech/insurtech is an advantage.

🏝️ Benefits

• Opportunities for career advancement.

• Flexible working hours.

• Fully remote work option.

• A diverse and equal opportunity workplace.